From the archives, page 35
Customer data is the key to feeding your marketing campaigns, driving repeat visits and increasing revenue. The more data and customer insights you can get, the bigger the knock-on effect. There are many touch points along the digital and physical customer journey that allow hospitality businesses to collect data. But two stand out above the others. […]
Cate Triendl
Jul 5, 2022
According to the latest research from KAM media and FANZO, 22% of sports fans visit a pub to watch a game at least once a week. No doubt, live sports events are a big revenue driver for many hospitality businesses. This year is full of major sports events, so make the most of the bumper schedule ahead. Upcoming […]
Cate Triendl
Jul 1, 2022
If email open rates are falling out of favour, where should you turn to measure your marketing results? In the first part of this series, we introduced an alternative way to analyse open rates in relation to other email elements, such as sending times and subject lines. However, there are other clever marketing tools that make […]
Cate Triendl
Jun 28, 2022
Customer reviews are the third most influential factor in Google’s local search algorithm. In the world of Google, reviews are seen as customers’ online word-of-mouth. They give your business a credibility booster. As a result, you will get found more often through organic searches. All this will drive more traffic to your website and lead to more […]
Cate Triendl
Jun 23, 2022
Over the past few years, hospitality businesses have been in a rush to get up to speed with all the tech tools the market has to offer. Many businesses, therefore, have ended up with a stack of technologies that all serve individual purposes. Most of these are haphazardly interconnected or worse not integrated at all. What’s more, […]
Cate Triendl
Jun 14, 2022
![How To Get Insight From Questionable Email Open Rates [Part 1]](/_next/image?url=https%3A%2F%2Fwebsite-backend.stampede.ai%2Fwp-content%2Fuploads%2F2022%2F06%2FSocial-Media-Posts-3-4-1-1024x579.png&w=3840&q=75)
Digital marketing analytics have changed with the iOS15 Apple privacy protection update from last year. Emails are now counted as open once they’re received rather than actually opened and read in some cases, which falsely increases email open rate. Some outlets are suggesting that email open rates are less useful as a measure of marketing success now. We’ve always taken […]
Cate Triendl
Jun 10, 2022
We’re pleased to launch our brand new Table Booking system this week! Technology should make your life easier, not more stressful. That’s why our intuitive online table reservation feature helps you get more tables booked, and manage your front-of-house operations efficiently. With Stampede Bookings, businesses can close the loop from customer acquisition to retention and […]
Cate Triendl
May 26, 2022
Give your customers the royal treatment for the long Jubilee weekend ahead and drive some extra revenue for your business. Recent research by KAM Media has shown that 4 in 5 people will celebrate the Jubilee weekend (2nd to 5th June) in some way, with 35% planning to visit a pub and 31% a restaurant. On top of this, […]
Cate Triendl
May 20, 2022
We’re pleased to share with you the latest feature addition to our marketing platform: unique voucher codes. In the past, conversion tracking between online marketing and offline conversion used to be a guessing game and many events were simply missed. So far, Stampede has already closed a big gap with businesses being able to track […]
Cate Triendl
May 17, 2022
How to set up Google’s free booking link feature to increase your direct bookings through your hotel website.
Cate Triendl
May 12, 2022