Effective Strategies to Reduce No-Show Revenue Loss

No-shows keep disrupting the hospitality industry and they now add an additional strain on already tight budgets. The good news is there are a number of quick ways your tech tools can help you prevent no-shows.

Use Email & SMS Automation To Prevent No-Shows

• Confirm the booking via email and/or SMS and refer to your booking policy

• Include a link in your email for customers to confirm the booking - this also allows for better tracking

• Send reminders via email and/or SMS 48 to 24 hours in advance - ask for any special requests, add a link to your menu, and highlight any current offers

• Send follow-up emails for missed reservations and offer to re-book, i.e. 'Sorry we've missed you today'

• Regularly check if your automations are up to date and running smoothly

Optimise Your Booking Platform To Prevent No-Shows

• Make it easy to cancel if needed - allow customers to edit booking by including a link in the confirmation email

• Implement a reservation window - release bookings after 15 minutes if customers don't show up

• Restrict the number of online bookings and leave tables for walk-ins, especially for busy days/times

• Put frequent no-show customers on a blacklist

• Take deposits or credit card details to secure a booking, always make sure your booking policy terms are rock solid too!

Bonus Tips To Fill In For No-Shows

• Use SMS to promote last-minute availability - combine it with special deals

• Reach out to your loyal customers, i.e. 'Fancy popping by your favourite place for dinner tonight?'

• Post any last-minute availability on your socials

• Run a waiting list for queuing customers

Start filling more tables more often with Stampede Bookings. Speak to our sales team to learn more.