This past decade, we’ve witnessed something of a power shift from retailers to customers. Once, customers were passive shoppers and recipients of in-store communications. With the ubiquity of social media and online reviews, today’s customers now seek more meaningful shopping experiences. It’s not just about acquiring the shiny object itself – it’s about becoming active […]

When you’re running a brick and mortar retail business, you know that every customer counts. Whether you’re selling the latest in urban streetwear or titanium-reinforced avocado smashers, your customers are what keeps your businesses worthwhile. So what if we were to tell you that you’re alienating over 3/4 of your retail customers? Not very pretty, […]