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Marketing your business can be hard. And expensive. And time consuming. But when you get it right it can give incredible results.



We want to hear about your best marketing efforts. Tell us in 300 words or less about your best marketing campaign for a chance to win a £1,200 subscription to the Stampede marketing platform. 



We&#8217;ll be judging the entries on creativity and return-on-investment, so make sure to include some numbers. Entries must be submitted by 30th November 2019!



The winner will receive a free subscription to our All-In package which includes Marketing Automation, Reviews and Stories. Make sure you tick those contact boxes so we can tell you if you&#8217;ve won. 


[contact-form-7 id=&#8221;13310&#8243; title=&#8221;Free Subscription Comp Entry&#8221;]



Terms and Conditions



One entry per registered U.K. business. U.K. registered businesses only. No cash alternative available. Additional wireless access point hardware may be required. The winning business must make remote access to the hardware accessible to Stampede in order to install the software. Competition entries must be submitted by 30th November 2019. Judging and decision on winner will be carried out internally. The winner will be notified by 15th December 2019. Captive ltd. t/a Stampede reserve the right to cancel or alter the terms and conditions at any time. No purchase necessary. No refunds available if winner chooses to cancel the subscription. Personal data collected from entries will not be shared with any third party. Competition entries the &#8220;marketing efforts&#8221; will not be publicised without prior notification and agreement from the submitting party.

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Win a Free Subscription to Stampede.

Love it or loathe it, we live in times where mobile devices are everywhere. 
In our <a class="" href="https://www.stampede.ai/blog/press/boost-sales-with-smart-wifi">previous blog</a>, we offered up some great tips for using Smart WiFi to give your customers a great WiFi experience while visiting your business and at the same time boost your bottom line. Whether you are a café, pub, bar or restaurant, offering free WiFi gives you a competitive edge by providing fast and reliable internet access to your customers for social networking, checking emails, online shopping, and surfing the internet at all times. This can have a direct influence on building customer loyalty, resulting in increased sales.
So, here are another three reasons why offering free Guest WiFi to your customers can help your business.
Customers will spend more time
One of the biggest advantages of offering free WiFi to customers is a no-brainer, <img decoding="async" style="width: 320px; margin: 0px 0px 10px 10px; float: right;" title="Stampede Phone Pub" src="https://cdn2.hubspot.net/hubfs/2735287/Blog/phone-pub.jpg" alt="Stampede Phone Pub" width="320" data-constrained="true" />increased time spent in your store. WiFi access helps customers stay productive and connected, giving them no reason to rush the shopping process. According to <a href="http://uk.businessinsider.com">Business Insider</a>, more than 62% of businesses reported that customers spend more time on their premise when WiFi is offered. Instead of examining the scenario as customers simply hanging around, consider using the opportunity to engage new customers and discover their needs.
Increased foot traffic
The fastest way to drive foot traffic is putting up a sign that brings awareness of free WiFi. This allows your business to attract new customers while enticing existing customers to come back. In addition to visual recognition, most consumers use apps like <a href="https://www.yelp.com">Yelp!</a> and <a href="https://www.google.co.uk/maps">Google Maps</a> to find businesses, selecting venues that offer amenities like free WiFi.
Mobile Marketing
Stampede’s WiFi solution allows you to promote your business before customers even sign in on their smart devices. You can customise the landing page to attract customers and share special offers. Typically, there is an opportunity to brand your network with a creative, custom name, like “Bob’s Awsome Bar – Enjoy Free WiFi.” Additionally, in the age of social media influencers, customers can do marketing for you through social networking. By allowing customers to “check in” at your business, they can spread the word about your business in real time.

<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

How to boost sales with Smart WiFi in your business – Part 2

Previous lockdowns were a bit of a scramble to pivot business operations, but with those pivots now settled in, this lockdown might leave time to cast an eye over some your recent online reviews.



<hr class="wp-block-separator"/>



<h3 class="wp-block-heading" id="h-putting-customer-feedback-to-use">Putting Customer Feedback To Use</h3>



 There’s plenty to be learned from diving into your reviews on Tripadvisor, Google and so on &#8211; especially those that were submitted in the last 8 to 12 months.



There&#8217;s a strong chance that things will be similar to last time when hospitality can reopen. Focusing specifically on more recent reviews now enables you to learn from last time in advance of lockdown lifting again.



 Here’s a quick action plan to extract insight from customer feedback:



<ol class="wp-block-list"><li>Begin by finding the platform with the largest volume of reviews for your business. The popular ones are <a href="https://www.google.com/business/" target="_blank" rel="noreferrer noopener">Google My Business</a>, <a href="https://www.tripadvisor.co.uk/Owners" target="_blank" rel="noreferrer noopener">Tripadvisor</a> and <a href="https://www.facebook.com/" target="_blank" rel="noreferrer noopener">Facebook</a>. </li><li>Use the filter to sort the reviews by score (highest first or lowest first) </li><li>Read a bunch of the most recent reviews, one score bracket at a time e.g. only the 5 stars </li><li>Make a note of recurring themes and common words within each score bracket </li><li>Use those words and phrases to get a sense of what’s working well, and what needs improvement.</li></ol>



There are tools out there that can help with this &#8211; such as our <a href="https://stampede.ai/how-it-works/automations/#reviews" target="_blank" rel="noreferrer noopener">Reviews Sentiment Analysis</a> &#8211; but it can be done manually using the process above.



We recommend starting with the 3 star reviews &#8211; these tend to be the most informative and balanced, providing some quick wins.



Review scores are great for attracting new customers, but it&#8217;s the words in a review that provide actionable insight.



<h3 class="wp-block-heading" id="h-making-more-of-customer-reviews">Making More Of Customer Reviews </h3>



<h4 class="wp-block-heading" id="h-social-media-content">Social Media Content</h4>



<p id="h-social-media-content-whilst-screening-your-reviews-make-a-note-of-some-of-the-best-ones-from-recent-submissions-you-can-turn-these-into-juicy-social-media-posts-to-help-drive-more-sales-a-little-bit-of-text-to-say-thanks-to-carol-v-and-her-family-for-visiting-and-leaving-us-this-great-feedback-with-an-image-containing-the-review-itself-makes-for-brilliant-easy-content">Whilst screening your reviews, make a note of some of the best ones from recent submissions. You can turn these into juicy social media posts to help drive more sales. A little bit of text to say “Thanks to Carol V. and her family for visiting and leaving us this great feedback” with an image containing the review itself makes for brilliant, easy content.



<h4 class="wp-block-heading" id="h-customer-reviews-of-new-services"> Customer Reviews of New Services</h4>



However customers are interacting with you during lockdown &#8211; meal kits, pre-mixed cocktails, heat-and-eat meals etc. &#8211; &nbsp;it&#8217;s still important to gather feedback.



For hospitality businesses, feedback is normally requested after a customer has left the venue, in a variety of methods. Without that venue-based-trigger many feedback collection methods in hospitality businesses simply stop.



But, with nearly all transactions taking place online, operators will have a digital database of customers to contact for feedback. It’s the perfect opportunity to reach your customers by email, such as sending a short feedback survey link or direct links to your TripAdvisor and Google My Business pages, asking for feedback.



 This keeps the feedback loop spinning. Your online reputation continues to grow on the websites that will drive footfall later, and you get another stream of feedback to utilise.



 If you’ve got any questions about <a href="https://stampede.ai/how-it-works/automations/#reviews" target="_blank" rel="noreferrer noopener">reviews</a>, sentiment analysis or <a href="https://stampede.ai/how-it-works/marketing/#email" target="_blank" rel="noreferrer noopener">emailing customers</a>&nbsp;then <a href="https://stampede.ai/company#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team. We’re here to help on all things digital.