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The hospitality industry is buzzing again so making time for marketing can be difficult right now. Running SMS marketing campaigns could be the solution for time-strapped operators though.



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 SMS marketing has gained popularity recently. Not only because of its set-up simplicity (it&#8217;s shorter than email) but more importantly because of its higher customer response and engagement rates. In one of our previous blog articles we had a look into <a href="https://stampede.ai/blog/how-sms-marketing-drives-10x-more-revenue-than-email/" target="_blank" rel="noreferrer noopener">how sms marketing can drive 10x more revenue than email</a>.&nbsp;



Today we will dive deeper into different SMS campaigns that you can run in your venue to reach and retain customers.



<h4 class="wp-block-heading" id="h-4-powerful-sms-campaign-ideas">4 Powerful SMS Campaign Ideas</h4>



<h4 class="wp-block-heading" id="h-1-general-promotions">1. General Promotions</h4>



<a href="https://simpletexting.com/how-to-write-sms-for-marketing/" target="_blank" rel="noreferrer noopener">90% of text messages are opened within three minutes</a>. So if you want to promote last-minute offers or fill in empty spaces due to cancellations, SMS is the quickest and most efficient way to reach your customers.



Same applies for promoting any upcoming events. Those promotions work well alongside an email campaign. Send a detailed event layout via email and use SMS to follow up a day or so later, e.g. send timely reminders and don’t forget to send a final flash-sales booster &#8211; “only few spaces left”.



<h4 class="wp-block-heading" id="h-2-personalised-targeted-promotions">2. Personalised &amp; Targeted Promotions</h4>



Personalised messages resonate best with your customers. Segment your customer list to create highly targeted campaigns for increased conversion rates and revenue. Build those various segments based on your customers’ behaviour.&nbsp;



Sending out birthday offers in advance should be a no brainer here but instead of using the usual email campaign, why not give SMS a go?&nbsp;



Re-engagement offers and special deals can also help to drive customers back to your venue that you might not have seen for a while (create a segment with &#8220;last time seen &gt; … days&#8221;).&nbsp;



<h4 class="wp-block-heading" id="h-3-competitions">3. Competitions</h4>



“Text-to-win” sweepstakes are popular contests in SMS marketing. Customers enter the draw by replying with a keyword via text.&nbsp;



Extra tip: If you promote your contest on your socials and your website, you can also collect new customer contact details.



<h4 class="wp-block-heading" id="h-4-feedback">4. Feedback</h4>



SMS messaging is a two-way conversation and comes with <a href="https://www.socialmediatoday.com/news/10-ways-to-personalize-your-marketing-messaging-to-create-loyal-customers/600643/" target="_blank" rel="noreferrer noopener">a high response rate of 45%</a>, which makes this channel ideal for customer feedback requests.



Whether you’re looking for some inspiration for your next special drink or upcoming event, or just for some feedback on your latest menu changes. Surveys and polls are quick and easy to set up via SMS. “Text-to-vote” (a for …, b for …) is one common option to use here.&nbsp;



Using a URL in the text message to direct customers to a survey is a well-renowned tactic too.



<h4 class="wp-block-heading" id="h-bonus-get-your-wording-right">Bonus &#8211; Get Your Wording Right</h4>



Text messages come with a character limit, so choosing the right words to capture your customers interests is vital to generate any action.



<ul class="wp-block-list"><li>Think of the first few words as the &#8220;Subject Line&#8221; for the notification on a phone</li><li>Use attention-grabbing language (last chance, limited offer, special offer for you)</li><li>Use CAPITALS only to highlight key elements</li><li>Lead with the offer</li><li>Have a clear call-to-action at the end</li><li>Don’t overdo abbreviations in order to keep within the limit as it will make the message hard to read</li><li>Stick to &#8211; what-where-when-how (get 10% off this Friday, simply show this CODE to our staff)</li></ul>



Ready to set up your first SMS marketing campaign? <a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">Reach out to our team</a> and we will get you set up with your SMS Marketing tool.

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4 Quick Wins for Your SMS Marketing Campaigns

WiFi Marketing: 3 Powerful Ways It Can Grow Your Business

EnGenius Tech now a Stampede technology partner

5 Tips for Setting Up WiFi for Your Restaurant or Pub [Updated for 2022]

2023 Key Social Media Metrics To Track for Your Restaurant

Is your kids&#8217; menu beige, boring and mainly consisting of chicken nuggets and chips? <a href="https://kam-media.co.uk/family-dining-opportunity/">65% of parents think that restaurants should be more inventive when it comes to their special children&#8217;s offerings</a>. After all, those kids will be the customer of the future, so better get things right early on. We&#8217;ve got some insight to share on what restaurants can do to appeal to families.



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<h4 class="wp-block-heading" id="h-standing-out-in-a-crowded-sector">Standing Out In A Crowded Sector</h4>



As mid-market restaurant brands fall by the wayside, many have accused chains of being too samey. There&#8217;s no denying that plenty of brands share similar menus and price points. So how can those targeting the family market differentiate and win family diners away from competitors? 



The obvious answer is to take the time to understand and serve customers better. The little things really do make a difference. 



According to recent research by <a href="https://kam-media.co.uk/family-dining-opportunity/">KAM Media</a>, families make up 57% of restaurants&#8217; revenue. With children playing an important part in deciding where to eat out for over half of the families. Cater well for kids and their parents will reward you with their loyalty. 



We spoke to Lisa O&#8217;Keeffe, Senior Brand and Content Manager at <a href="https://www.dayoutwiththekids.co.uk/">Day Out with The Kids</a> to find out what families look for when dining out in the UK. She confirmed that nailing customer service is the key to unlocking loyalty for family diners.



She told us: &#8220;Dining out together is something our families do together up to four times a month, with a large percentage regularly heading back to tried and tested favourites for one simple reason: the service. There&#8217;s nothing more stressful for parents than heading to a restaurant with the kids that simply isn&#8217;t geared up for the real and honest side of family dining, even if they advertise themselves as family-friendly.&#8221;



<h4 class="wp-block-heading" id="h-making-children-your-focus">Making Children Your Focus</h4>



You can do kids eat for a £1 or even boast &#8216;kids eat free&#8217; to get customers through the door. But as Lisa explains it&#8217;s not all about money. Gearing up properly to serve child visitors and putting parents at ease makes it easier for them to spend their cash with you.



&#8220;Our families tell us they&#8217;re often worried about their kids being too noisy, or too messy,&#8221; said Lisa. &#8220;Any restaurant that can help to put parents’ minds at ease and be totally accepting of both these things is certainly likely to be a hit.&#8221;



&#8220;Play areas, activity packs, bringing the kids&#8217; meals out first and space around the table for things like pushchairs are all simple things to implement, but are so often overlooked.&#8221; In fact, <a href="https://www.bighospitality.co.uk/Article/2015/10/30/75-of-families-eating-out-in-restaurants-more-regularly">63% of parents prefer restaurants that offer activity packs</a> for their kids.



A pushchair friendly floor layout, plenty of high chairs and kid-friendly cutlery and cups, are practical ways to serve this group of customers before anyone sits down. These initial moments before your guests even browse a menu are crucial in reassuring families that they are in the right place. 



<h4 class="wp-block-heading" id="h-using-wifi-marketing">Using WiFi Marketing</h4>



At Stampede we work with businesses to ensure their <a href="https://stampede.ai/how-it-works/wifi/">Guest WiFi</a> is set up to help them serve their family customers better. Context is everything when it comes to understanding customers&#8217; dining priorities. 



If someone signs into WiFi you can ask if they are visiting with children and show them relevant offers. You can add this information into your wider service strategy and use your insights to create <a href="https://stampede.ai/blog/drive-revenue-and-loyalty-with-personalisation-part-i/">personalised marketing campaigns</a>. Knowing what proportion of custom comes from families and when they visit can help you to make informed decisions and grow your business. 



<h4 class="wp-block-heading" id="h-employees-that-make-a-visit-special">Employees That Make A Visit Special</h4>



You&#8217;re all set up for family-friendly service thanks to the great floor design, menu and entertainment, but to really nail things you need to excel with customer service training. Your employees need to understand the context and priorities behind guests&#8217; visits. 



Is a family looking for a quick and convenient bite to eat after school? Perhaps they&#8217;re hoping for a stress-free trip to celebrate a family member&#8217;s birthday? Encourage waiting staff to build personalisation into their service approach for great table service. They should be able to signpost useful information quickly. 



This means doing things like:



<ul class="wp-block-list"><li>Asking about the reason behind the visit</li><li>Asking about/providing high chairs</li><li>Offering activity packs, crayons or information on your WiFi</li><li>Asking parents if they&#8217;d like children&#8217;s food brought out first and letting them know how long food will take, updating if necessary</li><li>Letting parents know where toilets, baby change, play areas are</li></ul>



It can also be helpful to let parents know if the kitchen can pack food to go. This may prompt parents to order dessert to eat at home later. It can also provide reassurance if a tired toddler meltdown means they want to head home earlier than expected. Omit, the key is to be attentive and offer fast efficient service without rushing diners. 



<h4 class="wp-block-heading" id="h-make-your-menu-malleable">Make Your Menu Malleable</h4>



A kid’s menu that offers good value signals that you&#8217;re set up for younger guests. However, despite what the adverts would have you believe, not every kid likes to eat chicken nuggets or spaghetti in tomato sauce. Some do. But others like to have exactly what&#8217;s on Mummy and Daddy&#8217;s plate. And while it&#8217;s great to have a balanced menu that encourages little ones to try new things, it&#8217;s also pretty smart to cater to what kids want to eat. This is something many restaurants are starting to pick up on. 



Lisa told us: &#8220;When it comes to the menu, we&#8217;re also seeing a growing number of chain restaurants implementing a &#8216;pick your own&#8217; approach to help meet the needs of fussier eaters.&#8221;



&#8220;The ability to create your own pairings makes it much more likely you can rustle up a meal for every child. But it&#8217;s also great when kitchens can be really flexible or even something as simple as plating up. Carrots stood in hummus rather than on the side can, and has, been the difference between a meal a kid will or won&#8217;t eat!&#8221;



Do you let diners mix and match starters and sides to keep kids happy? Do your serving staff know what type of requests your kitchen can accommodate? If you can magic up their real family favourites and keep kids munching long enough, parents could snatch extra moments of conversation. They might even order dessert.



<h4 class="wp-block-heading" id="h-are-you-ready-to-step-up-your-customer-service-for-families">Are You Ready To Step Up Your Customer Service For Families?</h4>



As families’ disposable income continues to be squeezed in line with market pressure on restaurants, now&#8217;s the time to consider: is your establishment truly family-friendly?&nbsp;



<a href="https://h.stampede.ai/meetings/stampede/demo">Get in touch</a> to find out more about how Stampede can help you succeed with your customer service for families.

How to Nail Customer Service for Families [Updated 2022]

The acceleration of technology over the last decade has left <a href="https://stampede.ai/blog/a-guide-on-current-hotel-industry-challenges/">no industry untouched</a>. With an explosion of online travel agencies (OTAs) creating both opportunities and threats for independent hotels. The process that many customers now use to choose and book a stay away from has changed beyond all recognition. There are still ways to encourage direct bookings vs OTAs and plenty of reasons to do so, which we will explore in this article.&nbsp;







On the one hand, OTAs offer a unique channel for promotions and market access. The volume of traffic they command gives independent hotels the opportunity to get offers out in front of thousands of potential customers who might never otherwise encounter their service. 



On the other hand, competition is often ferocious. Many independent hotels find this becomes a disheartening “race to the bottom”. The only winners in this scenario are those willing to cut their profit margins to the bone. With some operators apparently willing to boost occupancy at almost any cost.&nbsp;



The obvious benefit of direct bookings is the fact you won’t have to pay a commission to a third party. It’s all between you and the customer, giving you far more scope to make a healthy profit. Also, you have full access to your customers&#8217; data, which otherwise would stay with the OTA. Allowing you to get back in touch with your guests.



With this in mind, let’s explore some tried-and-tested ways that you can boost your direct bookings and drive up profits for the months ahead. 



Further reading: <a href="https://stampede.ai/blog/new-tech-friend-or-foe-for-independent-hotels/">https://stampede.ai/blog/new-tech-friend-or-foe-for-independent-hotels/</a>



<h4 class="wp-block-heading">User-test your website</h4>



Did you know that <a href="https://www.edhotels.com/80-hotel-bookings-made-mobile-devices/">up to 80%</a> of hotel reservations are made from mobile devices? Despite this statistic, many hotel websites make it difficult to make an online reservation from a phone. User test yours to make sure that you can easily and quickly make a reservation from your smartphone &#8211; if you’re not getting as many direct bookings are you would expect, this could be a prime reason.&nbsp;



Customers are increasingly impatient. If your website isn’t properly optimised for mobile or lacks a touchscreen-friendly booking engine, then they will abandon their attempt to reserve a room at the first hurdle. Similarly, test that your website loads quickly. As many as <a href="https://www.pegs.com/blog/10-reasons-why-hotels-must-embrace-mobile-optimization/">49% of visitors</a> will abandon your website if it doesn’t load within 8-10 seconds.&nbsp;



Finally, the phone number on your website should be a clickable link for mobile users. So that they can call you with one touch rather than having to dial the number manually. Again, the easier you make it for people to get in touch with you, the more calls you will get. It sounds simple, and it is… But it’s surprising how many don’t take this basic step of testing their website as a customer would have to use it. 



Make sure that you check your website from a user perspective regularly. At least once per month &#8211; and it should also be the first thing you do if you notice a sudden fall in direct bookings that wasn’t expected.&nbsp;



<h4 class="wp-block-heading">Make full use of Google My Business</h4>



Speaking of resources that are often not taken full advantage of. Have you registered your hotel on <a href="https://www.google.com/intl/en_uk/business/">Google My Business</a>? It’s free, and it’s packed with a host of tools that you can use to help you get more visitors to your website. Ultimately, more direct bookings as a result. Not only will visitors to your area see a full detailed listing on your business when they search for “hotels” within Google Maps, but you can also display special offers, weekly menu updates, photos, and much more.&nbsp;



Again, although this tool is available to all hotels, it’s surprising how many don’t take full advantage of it. Make your Google My Business page a “favourite” on your browser and set a weekly reminder to add new content to it. Respond to reviews that you receive; even negative ones can be turned to your advantage with a little skill.&nbsp;



Keeping your Google My Business page updated with seasonal opening times, latest menus and special offers will boost the overall traffic your website receives. As well as increasing it’s SEO ranking (increasing the likelihood of getting to that coveted front-page-of-Google result for certain keywords!)&nbsp;



<h4 class="wp-block-heading">Take advantage of changing habits by using Influencer Marketing</h4>



People’s leisure habits have changed remarkably over the last decade. In 2011, traditional TV consumed over 4 hours of time per day on average, whereas social media consumed just 90 minutes. By 2021, it is estimated that this statistic will have been turned on its head. With traditional TV relegated to less than one hour per day, and social media accounting for over 3 hours!&nbsp;



You can take advantage of this change by utilising <a href="https://goatagency.com/">Influencer Marketing</a>. This method of getting your hotel’s brand in front of a new audience allows you to micro-target very specific demographics. It can often be surprisingly cost-efficient when compared to other forms of advertising. Best of all, you can tie in a special offer to your influencer marketing campaign. This allows you to accurately measure the exact return on investment.&nbsp;



This marketing route lifts you right out of the run-of-the-mill comparisons that afflict OTA websites and allows you to package a stay at your hotel as an experience in its own right, rather than just a convenient stopping-off point to grab a quick sleep before heading out again.&nbsp;



<h4 class="wp-block-heading">Capture the email address of drop-in visitors &#8211; and turn them into repeat customers!&nbsp;</h4>



Did you know that a major source of direct bookings could be literally walking in (and out) of your front door as you’re reading this? Every day, people use your reception and bar/restaurant for business meetings, as a place to catch up with their emails or grab an after-work drink with colleagues. By utilising <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">WiFi marketing</a>, you can capture their email address and entice them to return with some carefully selected offers. 



Want to learn more about WiFi Marketing? Get in touch.



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These drop-in visitors could be your best source of direct bookings, as they already know the location of your hotel. They have had a chance to sample your friendly, efficient service. Thus, they are more likely to be tempted to return by an offer of a free extra night or a free room upgrade. Best of all, when you email these previous visitors, you are not competing with anyone else for their attention. You have direct access to their inbox, and a <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">carefully-crafted email campaign</a> can be used to woo them to return again, and again!&nbsp;



<h4 class="wp-block-heading">Bringing it all together&nbsp;</h4>



We’ve explored four different methods, from basic to advanced, for helping balance the volume of direct vs. OTA bookings your hotel receives. While the proliferation of online competition might appear disheartening for independent hotel owners, there are ways you can turn the tide in your favour. Which combination will you choose to make your next year more profitable and rewarding?



Further reading: <a href="https://stampede.ai/blog/10-tips-on-nurturing-customer-loyalty-in-the-hotel-industry/">https://stampede.ai/blog/10-tips-on-nurturing-customer-loyalty-in-the-hotel-industry/</a>



Stay tuned for more articles to help you grow your business. Or join our email list to make sure you never miss out.&nbsp;

Direct Vs. OTA Bookings – Getting the Right Balance for Independent Hotels

Shortly after Pret a Manger announced their YourPret monthly subscription service, healthy eating grab-and-go brand <a href="https://www.bighospitality.co.uk/Article/2020/09/09/Leon-to-launch-unlimited-coffee-offer" target="_blank" rel="noreferrer noopener">LEON unveiled something similar</a>. They’re offering up to 75 drinks a month for £15.



 <a href="https://gifts.leon.co/shop/unlimited-coffee" target="_blank" rel="noreferrer noopener">LEON’s Unlimited Coffee</a> offer depends on people using a click-and-collect app called SmartOrder.&nbsp;



 The difference between the two is in the detail. LEON’s offer is managed with an innovative use of gift vouchers. Instead of a rolling contract like YourPret (or Netflix etc), customers can choose if they want an Unlimited Coffee voucher for that month.



 The downside is no auto-recurring revenue, but the benefit is a speedy setup for LEON to take advantage of a new trend. It also provides the same benefits of a subscription scheme that we covered in Wednesday’s email.



 Likewise, if customers have to use an app or online-payment platform to purchase the offer, it grows Leon’s customer database. The very act of signing up for Unlimited Coffee identifies those customers as loyal and regular visitors, a valuable segment for marketing.



 LEON&#8217;s Unlimited Coffee promotion is further evidence that digital services are the new catalyst for mass customer loyalty.&nbsp;



 Keep an eye on your inbox for more information on Stampede’s upcoming digital loyalty app, coming soon.

Grab and Grow: Round 2

Your newsletter is our focus today. For some, the thought of <a href="https://stampede.ai/blog/how-to-set-up-your-first-email-campaign-guide-2020/">writing a regular newsletter</a> might lead to an immediate headache. But stick with me. We will give you some tips and tricks on how to create an engaging newsletter. From quick writing and <a href="https://stampede.ai/blog/4-tips-for-an-outstanding-email-design/">design hacks</a> to the importance of the call-to-action.&nbsp;



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<h4 class="wp-block-heading" id="h-1-newsletter-anatomy">1. Newsletter Anatomy</h4>



Have a look at these basics newsletter building blocks. Most email platforms have them built-in, so you can just drag and drop the blocks where you want them.



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<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2021/04/Social-Media-Posts-10.png"><img decoding="async" src="https://image.stampede.ai/fill/1024/579/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wNC9Tb2NpYWwtTWVkaWEtUG9zdHMtMTAtMTAyNHg1NzkucG5n" alt="" class="wp-image-19844"/></a></figure>



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Of course, you can always add more blocks and more images or videos. But try to keep it simple and easy to look at.



<h4 class="wp-block-heading" id="h-2-writing-tips">2. Writing Tips</h4>



This quote from Dan Munz is a good summary on how to write a newsletter: &#8220;1. Write your email. 2. Delete most of it. 3. Send.&#8221;



It&#8217;s all about getting started. If you get stuck, let it rest for a bit and come back later. Have a look at it with a fresh brain and other ideas will come.



Now read through it and decide sentence by sentence:



<ul class="wp-block-list"><li>Does it provide any value?</li><li>Is it relevant or just another way of saying the previous sentence?</li><li>Does it fit into the flow?</li><li>Is it short and punchy?</li></ul>



When you&#8217;re happy with it &#8211; send a preview first, then SEND!



To prevent you from writer’s block (we’ve all been there) make sure you have a list of evergreen topics you can come back to whenever needed.



<h4 class="wp-block-heading" id="h-3-call-to-action-cta">3. Call-to-Action (CTA)</h4>



The best written and designed newsletter won’t lead to anything without a <a href="https://www.wordstream.com/blog/ws/2015/02/20/call-to-action-buttons">proper CTA</a>. What is the aim of your newsletter? Do you want to redirect your customers to your website or socials to increase engagement? Or do you want to promote a new service, menu or event?



No matter what your ultimate goal is, there are some general, best practice rules that you should follow to get your desired result.



Words



<ul class="wp-block-list"><li>Be punchy &amp; powerful</li><li>Create a sense of urgency (buy now, don’t miss out etc.)</li><li>Use the first person</li></ul>



Visuals



<ul class="wp-block-list"><li>Button colour in contrast to the background colour</li><li>Colours: green &amp; red are said to perform best</li><li>Use LARGE (capitalised) text</li><li>Leave enough empty space around it</li></ul>



Our last piece of advice:&nbsp; 



CTAs have to be highly visible, it has to capture your readers’ attention straight away. Be brave, people tend to keep them smaller than they should be.



If you need some more advice on creating your next engaging newsletter and sending it out to customers, <a href="https://stampede.ai/company/#contact">get in touch</a> with the team. We’re happy to help.

3 Time-Saving Newsletter Tips to Keep People Engaged

As a hospitality operator, it&#8217;s essential to efficiently manage your customer relationships which helps you provide the best customer experience. After all, this is what builds the foundation for sustainable and long-term success.&nbsp;



Putting a profound customer relationship management (CRM) strategy in place should be part of your overall game plan.&nbsp;



In this article, we&#8217;ll have a look at the role your CRM system plays in creating and executing an effective strategy that drives growth.



<h2 class="wp-block-heading" id="h-what-is-a-crm-strategy">What is a CRM strategy?</h2>



Put simply, a CRM strategy is a plan that outlines how a company will engage with its customers and use data to foster long-term loyalty and growth.&nbsp;



It usually consists of a mixture of company-wide processes and planned actions, which are often executed and managed with the help of technology. The overall aim is to reduce acquisition costs and increase customer lifetime value.&nbsp;



With a well-defined strategy established, companies can streamline their processes, efficiency as well as operations and also gain a better understanding of their customers&#8217; needs.&nbsp;



To accomplish the set goals, it’s vital to leverage the insights and capabilities of your tech tools. Your <a href="https://stampede.ai/amaze">CRM system</a> is most important here as it stores all the relevant customer information.



This will help you to turn your strategy into tangible action that can be tracked. You can also better analyse your data to inform your marketing and sales decisions.



However, there is no one-size-fits-all solution here, as businesses of different sizes and industries will ultimately require different approaches. 



So, before you get started, it’s important to understand what components go into a CRM strategy.



<h2 class="wp-block-heading" id="h-3-key-hospitality-crm-strategy-components">3 key hospitality CRM strategy components</h2>



A successful hospitality CRM strategy is centred around your unique business needs and your customers.&nbsp;



The following three steps will guide operators in coming up with their own CRM strategy.



<h4 class="wp-block-heading">Step 1 &#8211; Define your goals</h4>



The first step is to lay out clear goals that align with your business&#8217;s overall objectives and that your team can follow.&nbsp;



For example, a small restaurant might be looking to quickly grow its mailing list. A large hotel chain, on the other hand, might be seeking to increase direct bookings and get access to customer data.



Tip: Make use of the <a href="https://asana.com/resources/smart-goals">SMART goal-setting formula</a> here. Goals should always be specific, measurable, achievable, realistic, and time-bound. And don’t forget to regularly check your goals to make sure they are still up to date.



<h4 class="wp-block-heading">Step 2 &#8211; Describe your customer journey</h4>



The next step is to map out your full customer journey.



This involves taking into account every single touchpoint, both online and offline, that a customer encounters when engaging with you. Consider online reservations, WiFi sign-ups, and loyalty scheme usage but also physical in-venue visits.&nbsp;



By identifying these touchpoints, you can develop action points and define goals to improve the customer experience.&nbsp;



<h4 class="wp-block-heading">Step 3 &#8211; Build a target customer profile</h4>



It&#8217;s also important to define who your customers are in order to better target your audiences.



For this step, you need to segment all your customers into distinct categories.&nbsp;



Think about the different personas that come to your venue. Include basic background information such as demographics, profession, etc. In addition, consider why they’ve chosen your venue and what they expect from you.



For a coffee shop, their main customer base is probably workers of all ages stopping by to pick up their morning coffee. But there are also social drinkers who come to meet with their family and friends and who stay in your venue for longer.&nbsp;



For a hotel, this will look totally different. Their focus might be on families and/or couples with a certain budget. Or maybe their main clientele is business travellers. All these come with different amenity expectations.&nbsp;&nbsp;



Your CRM system will be a great supporter in this step. It helps you get a deep understanding of your customers and tailor your marketing strategies accordingly for maximum impact.



<h2 class="wp-block-heading" id="h-crm-dashboard-management">CRM dashboard management</h2>



One key feature of your <a href="https://stampede.ai/blog/crm-dashboard-definition-and-benefits-for-the-hospitality-industry">CRM solution is the dashboard</a>. With its ability to provide insights and data about your operations, you can make more informed and strategic decisions. Whilst also keeping track of the progress towards your goals. 



But to truly harness the power of this tool, <a href="https://stampede.ai/blog/how-to-build-a-customisable-hospitality-crm-dashboard">customisation is necessary</a>. For hospitality businesses in particular, key performance indicators (KPIs) may vary greatly compared to other industries. So to have the ability to tailor your dashboard to your specific needs is vital.



Some KPIs that are relevant to hospitality businesses include:



<ul class="wp-block-list">
<li>Customer retention rate</li>



<li>Average spend per customer</li>



<li>Number of direct bookings /online reservations made</li>



<li>Guest satisfaction ratings</li>



<li>Number of loyalty program signups</li>
</ul>



Many CRMs come with pre-made dashboards that you can adapt or even the option to create ones from scratch using different graphs and reports.



However, it’s important not to overload your dashboard. Keep it simple and focus on the most important metrics. This way, it’s easier for staff to spot trends at one glance and act upon them immediately.&nbsp;



<h2 class="wp-block-heading" id="h-drive-sales-with-your-crm-system">Drive sales with your CRM system</h2>



With the insights and data that a CRM system provides, hospitality marketers can <a href="https://stampede.ai/blog/increase-sales-with-your-crm-and-marketing-automation">level up their sales strategy</a> and grow their customer base more effectively.&nbsp;



<h4 class="wp-block-heading">1. Marketing personalisation</h4>



One of the most effective marketing strategies is <a href="https://stampede.ai/blog/how-to-create-personalised-marketing-campaigns-with-your-crm">personalised campaigns</a> that speak to the specific needs and interests of the individual customer.&nbsp;



This is where a CRM shines. It collects and collates data on each customer&#8217;s interactions, purchases, and preferences, which can be further segmented into categories.



Some example categories for hospitality operators could be:



<ul class="wp-block-list">
<li>First-time visitors</li>



<li>Loyalty program users</li>



<li>Demographical &#8211; students, families, male/female</li>



<li>Geographical &#8211; locals</li>



<li>Upcoming birthday</li>



<li>Customers who have left a review</li>



<li>Customers who have made an online purchase</li>



<li>Customers who have not been at your venue for a certain period of time</li>
</ul>



By using this input to tailor marketing messages, businesses can significantly increase their chances of conversion and repeat business.&nbsp;



<h4 class="wp-block-heading">2. Marketing automation</h4>



Additionally, setting up marketing automation for email and SMS campaigns can save time and ensure that every customer receives targeted and relevant messages. When CRM data insights and marketing automation are used together, businesses can create a truly powerful marketing strategy.



Automated welcome emails are one common marketing automation used by hospitality businesses. These are triggered when customers make their first booking or sign up for the newsletter. The goal is to stay in touch and turn them into loyal customers.



Additionally, you could set up automated booking reminders and confirmations via email and/or SMS. This helps hospitality operators reduce no-shows and also provides an opportunity to upsell.



<h2 class="wp-block-heading" id="h-4-quick-crm-tips-for-hospitality-operators">4 Quick CRM tips for hospitality operators</h2>



Here are some quick tips to help you maximise your marketing strategy using the power of your CRM platform:



<ol class="wp-block-list">
<li>Invest time in proper staff CRM training</li>



<li>Collate data from various tech tools to build a full customer profile</li>



<li>Keep your data clean and regularly updated your customer records</li>



<li>Use customer history and interaction to upsell</li>
</ol>



We’ve got some more tips and tricks for you <a href="https://stampede.ai/blog/8-quick-tips-to-maximise-your-hospitality-crm">in this blog post</a>.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



Any CRM strategy development for hospitality businesses should begin with defining goals that are in line with your overall strategy and values. It is therefore highly individual to each company.



Companies also need to understand and map out the customer journey as well as their customer personas to see how it fits into the overall sales, marketing and growth strategy.



Once all that is in place, operators should use their <a href="https://stampede.ai/">CRM system</a> to monitor, manage, and optimise each customer touchpoint. This can easily be done through the integrated dashboard feature, which should also be customised to only show relevant metrics.

How To Create A Hospitality CRM Strategy That Drives Results

Team Update

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

Snap Box – Stampede Network Application

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

[vc_row section_full_height=&#8221;fullheight&#8221; bg_type=&#8221;image&#8221; bg_image=&#8221;16720&#8243; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; scroll_section_title=&#8221;HOTELS&#8221; section_id=&#8221;hotels&#8221;][vc_column width=&#8221;1/2&#8243; el_class=&#8221;m-hide&#8221;][rev_slider_vc alias=&#8221;in-action-hotels-stmpd&#8221; el_class=&#8221;m-hide&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][vc_custom_heading text=&#8221;&#8221; font_container=&#8221;tag:h2|font_size:20px|text_align:left|color:%23999999|line_height:20px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;spacey little-margin&#8221;][fildisi_slogan title=&#8221;More direct and repeat bookings to help your hotel grow&#8221; heading=&#8221;h3&#8243; subtitle=&#8221;For Hotels&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption4&#8243;][/fildisi_slogan][vc_column_text]Stampede gives hoteliers and their teams the power to own the customer relationship, from the first visit, to their next booking and beyond. 
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Customers are loyal for many reasons. And maybe some are not as loyal as you think they are.



Whatever drives your customers back to your venue, it’s important to find out the intention behind it and to create different loyalty segments.



This allows you to market to them on a much more personal level and turn all levels of loyal customers into true brand lovers.



<h2 class="wp-block-heading">The Customer Loyalty Matrix</h2>



In general, there are 4 main customer loyalty categories as shown in the matrix below. They differ based on their level of brand attachment and price consciousness.&nbsp;



Let’s take a closer look at each quadrant.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="715" src="https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1024x715.png" alt="4 types of customer loyalty" class="wp-image-23154" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1024x715.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-300x209.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-768x536.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1536x1072.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1200x837.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-150x105.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766.png 1963w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">4 Types of Customer Loyalty</figcaption></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h4 class="wp-block-heading" id="h-1-habitual-loyals">1. Habitual loyals</h4>



This type of customer loyalty falls under the &#8216;simplest option&#8217; category.



They are driven by habit which means they don’t have a&nbsp; specific preference for a certain venue. Often there is no intention to look for an alternative as they are satisfied enough with what they get for now.



A common example is the coffee shop on the way to work. Customers are used to going there but they are no emotional connections to the venue as such.



However, as their loyalty is based on convenience they’re also at risk of switching should they come across a better option. Such as a new fancy coffee place opening up.



<h4 class="wp-block-heading">2. Transactional or offer-based loyals</h4>



What’s the ‘cheapest option’ with the best offer? That is what transactional loyal customers are looking for when choosing a venue.&nbsp;



They want to save money, more so now than ever.



Businesses can keep them hooked with regular offers and discounts, though their loyalty is, as is the case with habitual loyals, not related to a specific venue.



<h4 class="wp-block-heading">3. Loyalty-program loyals</h4>



The third type of loyalty can be categorised as the ‘satisfying option’.



Customers are engaged and actively interacting with your business based on your loyalty program and previous good experiences.



Despite the fact that their main goal is to climb up the ranks and get rewarded (price sensitive), they are certainly attached to your brand.&nbsp;



They are willing to spend more and chances are high that they tell their family and friends to join your loyalty program.



<h4 class="wp-block-heading">4. Emotional loyals</h4>



No doubt, these are your most valuable loyal customers. For them, your venue is the only option.



They are deeply connected to your brand due to ongoing value creation from your side. They identify with you. Call them your <a href="https://stampede.ai/blog/how-to-use-data-to-unveil-your-true-brand-fanatics">brand fanatics</a>.



With high attachment and affinity comes advocacy. Hence they also love to spread the word about your place and attract new customers for you, for free.



This is the category you want all your customers to be in.



<h2 class="wp-block-heading">How to move customers around in the matrix</h2>



Based on the matrix, habitual and transactional loyalty can be categorised as passive loyalty. On the contrary, loyalty-program-based and emotional loyalty as active.&nbsp;



The question is how to get customers from a passive to an active level.&nbsp;



Here are some ideas to get you started:



<h4 class="wp-block-heading">1. Personalisation&nbsp;</h4>



Customers come with their individual needs and expectations and especially habitual customers tend to also have certain behavioural patterns.



This is when customer data insights come in handy. <a href="https://stampede.ai/blog/how-to-bring-customers-back-using-customer-data-and-personalisation-part-ii">Use your CRM</a> to build unique 360° customer profiles.



So, for example, instead of sending out a generic’ birthday offer’, dig into your order &amp; pay app data.&nbsp;



Let’s assume a customer always orders an espresso martini. Try this email instead: “Celebrate your birthday with us. The espresso martini is on the house today.”



Adding an extra personal touch can go a long way and convince your passive loyals to switch from a money-driven to a value-driven mindset.



<h4 class="wp-block-heading">2. Online &amp; offline experience</h4>



The hospitality industry is special in the way that there are offline and online touchpoints along the customer journey.&nbsp;



To raise brand awareness and value perception you need to provide a unified experience across all. I.e. make your brand recognisable.



This way, passive customers will become more aware of whom they are actually engaging with. Even more so if the overall experience was frictionless.



<h4 class="wp-block-heading">3. Gamification</h4>



Gamification can add another fun layer to your loyalty program.&nbsp;



It keeps customers engaged and encourages them to interact with your brand more frequently. Which in turn drives their emotional brand attachment.&nbsp;



Besides, if they have fun they will share it with others, win-win.



Tip: Find some clever gamification ideas <a href="https://stampede.ai/blog/5-gamification-ideas-to-take-your-loyalty-scheme-to-the-next-level">in this article.</a>



<h4 class="wp-block-heading">4. Referral scheme</h4>



A referral scheme is especially useful to move already active loyals to the highest level.



Customers get rewarded for their ongoing loyalty. You can show that you really value them. 



After all, you’ve chosen them to advocate for you, so they feel proud. Which in turn enhances emotional attachment.



Tip: Here’s how you can set up a <a href="https://stampede.ai/blog/increase-your-footfall-with-a-simple-customer-referral-loop-part-5-of-5">simple referral scheme</a>.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Need help segmenting the different types of customer loyalty from your data? <a href="https://stampede.ai/get-started">Reach out</a> to learn more about <a href="https://stampede.ai/how-it-works/marketing">Stampede Marketing</a> and how you can use it for personalised campaigns.

4 Types Of Customer Loyalty: How Loyal Are Yours?

In a <a href="https://stampede.ai/blog/a-guide-on-current-hotel-industry-challenges/">previous article</a>, we talked about nurturing and ensuring guest loyalty being one of the top challenges in the hotel industry at present. With customers quick to go elsewhere if hotels don’t offer them their ideal experience, and painfully high expectations, loyalty is hard to win and easy to lose. There are many tips and tricks for increasing loyalty in hotel customers, such as <a href="https://stampede.ai/">WiFi marketing for hotels</a>. So what are the top ways to do to it?







<h4 class="wp-block-heading">First impressions and consistency</h4>



It’s an old saying but first impressions count. You need to get your branding spot on from the moment someone comes in to contact with your hotel (on or offline). You must then continue with utmost consistency through every experience they have with you.



<h4 class="wp-block-heading">Meet all general expectations without question</h4>



There is no room for second chances in the hotel world today. Everything from perfect housekeeping through to seamless check-in processes needs to be done correctly 100% of the time. A guest will never return if you can’t get the basics right.



<h4 class="wp-block-heading">Offer incentives and offers at the right time, in the right way</h4>



It’s not enough to offer generic offers. Offers need to be tailored to the individual. They then need to be given at the right time, when they are most likely to be acted on. Furthermore, you need to deliver them in the way which most likely prompts a response, such as physical coupons, text message offer codes or email promotions.



<h4 class="wp-block-heading">Get personal</h4>



Personalisation is perhaps one of the biggest opportunities to boost loyalty in hotel guests. We all like to be treated as individuals and that should be your aim, no matter how large your hotel business is.&nbsp;



To do this you’ll need to understand your customer. This requires hotel customer data. Collect this data right in the moment using your <a href="https://stampede.ai/product/how-it-works/">hotel’s WiFi login page</a>. It’s clever and will give you the information you need to personalise a guest’s stay. For example, this may allow you to leave a gift for a birthday or a bottle of fizz for an engagement.



Our marketing software allows you to collect these valuable guest data. It provides you with analytics and tools to turn one-time visitors into loyal customers. Why not give it a try at your hotel?



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<h4 class="wp-block-heading">Get big</h4>



You don’t just need the microdata on the individual, but you’ll also be able to nurture loyalty by utilising big data. Big data allows you to look at the bigger picture of patterns and preferences in your guests including things such as seasonal fluctuations or health suite usage by different customer types. This allows you to move on to bolster your strengths and mitigate your weaknesses.



<h4 class="wp-block-heading">Segment your marketing activities</h4>



It’s not enough to just offer incentives or send out generic marketing messages. With the right data at your fingertips, you can <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">segment your marketing activities</a>. This way you can offer the right incentives to the right individual.&nbsp;



For example, offer a pleasure traveller with a family a free hour in your business centre and you’ll make them feel uncared for. Yet offer that same incentive to a business customer who you know uses the business centre and you’ve got a hook.



<h4 class="wp-block-heading">Make the guest experience a priority</h4>



We are in the age of experiences. Millennials are the future of travel. <a href="https://www.globalwebindex.com/millennial-statistics-1?utm_campaign=Reports&amp;utm_source=ppc&amp;utm_medium=google&amp;utm_term=millennials-2019&amp;utm_content=millennials-2019&amp;utm_source=ppc&amp;utm_medium=ppc&amp;utm_term=millennial%2520generation&amp;utm_campaign=GWI+-+US+-+EN+-+Beauty+Buyers+-+Cosmetic+Industry+-+BMM&amp;hsa_kw=millennial%2520generation&amp;hsa_grp=77486027452&amp;hsa_net=adwords&amp;hsa_acc=9903771596&amp;hsa_cam=2037591804&amp;hsa_tgt=kwd-1319018645&amp;hsa_src=g&amp;hsa_mt=b&amp;hsa_ad=355840759592&amp;hsa_ver=3&amp;gclid=Cj0KCQiA5dPuBRCrARIsAJL7oejriihIzJwvxgfkkSvaIimndCeKsiesfG-uFbkZJnIrcf6x4SFNfboaAgTqEALw_wcB">Millennials value experiences</a> in a way generations before them tended to value things. Indeed, many argue that it is this drive for experiences that has <a href="https://skift.com/2019/04/30/airbnb-experiences-makes-growth-a-priority-over-all-else-executive-says/">fuelled the popularity of Airbnb</a>, a major disruptor to the hotel sector.



Therefore, it is absolutely crucial that hotels focus unrelentingly on the guest experience and how they can improve it.&nbsp;



The guest experience begins long before check-in. From how you communicate about bookings through to interaction during their stay with you, you build a positive experience rooted in trust. Guest experience also involves helping them to enjoy their stay through everything from information on local events or places to eat.



<h4 class="wp-block-heading">Use loyalty programs that guests care about</h4>



With many loyalty programs, guests simply ‘make do’. They accept what you offer and it doesn’t necessarily nurture loyalty. Back with our millennials, <a href="https://www.hospitalitynet.org/opinion/4091173.html">68%</a> show loyalty to a hotel which offers the most rewards.&nbsp;



So make a more <a href="https://stampede.ai/blog/building-customer-loyalty-with-blackbx/">conscious loyalty program</a> by considering what your guests actually want. You can then reward their repeat stays in a more meaningful way.



Furthermore, structure your loyalty program in a way which rewards your guests in both the short and long term. You need to entice them to make the next booking but you also need to lure them in longer to coming back again and again.



Don’t forget to reward those most loyal customers for leaving reviews too.



<h4 class="wp-block-heading">Use the right technology and with confidence</h4>



Nothing will undermine a guest’s loyalty to you like a data breach or technology which doesn’t work as they expect it to. From smooth booking and check-in processes through to in-room smart features, your technology needs to be safe and secure as well as intuitive and user-friendly.



<h4 class="wp-block-heading">Exceed customer expectations</h4>



You need to go beyond what your customers expect and deliver them an experience which exceeds their expectations. Again, you’ll need to understand your guest to be able to achieve this.



Exceeding expectations may involve things such as remembering a specific request, follow-up emails containing thanks and rewards, to unexpected gifts in the room.&nbsp;



Nurturing customer loyalty is a vital strategy for success in your hotel. Remember, it’s easier to keep a customer than to win a new one, so it’s really worth the effort.



Want to learn a bit more about the importance of customer loyalty?



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10 Tips on Nurturing Customer Loyalty in the Hotel Industry

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243;][fildisi_modal modal_id=&#8221;leave-feedback&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][vc_column_inner width=&#8221;2/3&#8243;][vc_custom_heading text=&#8221;Feedback&#8221; use_theme_fonts=&#8221;yes&#8221;][contact-form-7 id=&#8221;2323&#8243; title=&#8221;Feedback&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][/vc_row_inner][/fildisi_modal][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; font_color=&#8221;#ffffff&#8221; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1583788662441{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Check out our news&#8221; font_container=&#8221;tag:h2|font_size:45px|text_align:center|color:%23ffffff|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Go to Blog&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fblog%2F|||&#8221;][/vc_column][/vc_row]

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[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space el_class=&#8221;m-hide&#8221;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, world class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button btn_fluid=&#8221;custom&#8221; btn_custom_width=&#8221;100%&#8221; button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;What People Say&#8221; button_type=&#8221;outline&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fwhat-people-say%2F|title:What%20People%20Say&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_empty_space][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space el_class=&#8221;m-img&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Get Started Now&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;]Are you using Ubiquiti UniFi access points for your in-venue guest WiFi?[/fildisi_callout][/vc_column][/vc_row]

UniFi

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;stories&#8221; bg_color=&#8221;#16183f&#8221;][vc_column css=&#8221;.vc_custom_1631268993216{padding-top: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Hospitality tools built to grow your business with ease&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631279626658{padding-bottom: 25px !important;}&#8221;]
Retain your customers using hassle-free, intelligent marketing tools that won’t impact your costs.
[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner mobile_width=&#8221;hide&#8221;][vc_single_image image=&#8221;20722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1637073665967{padding-top: 20px !important;}&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;email&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Email Marketing&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187987562{padding-bottom: 15px !important;}&#8221;]It’s the most cost-effective and efficient way to increase your revenue. More than 80% of businesses use email marketing as their primary way to retain customers and keep them coming back.
Restaurants, bars and other hospitality venues should be no different.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcru-holdings%2F|title:CRU%20Holdings&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]OUR EMAIL MARKETING INCLUDES:
<ul>
<li>Quick customer segmentation</li>
<li>Easy to use drop and drag builder</li>
<li>Ready-made templates based on real successful campaigns</li>
<li>Accurate conversion tracking with unique voucher codes</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20389&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_visibility=&#8221;hide&#8221; section_id=&#8221;stories&#8221;][vc_column][vc_custom_heading text=&#8221;CRU Holdings&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;“Stampede has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems.”&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|color:%23ffffff|line_height:1.4&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;sms&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20720&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;SMS Marketing&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23fc3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187976850{padding-bottom: 15px !important;}&#8221;]Reach your customers where they are: on their mobiles and on the go.
SMS marketing has a read rate of 97% within 15 minutes of message delivery.
Send timely, personalised messages for an immediate response &#8211; bring those customers back to your venue.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Flane-7-group%2F|title:Lane%207&#8243;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]SMS MARKETING:
<ul>
<li>Keep customers engaged and generate repeat business</li>
<li>Support email marketing and increase open rates by 20-30%</li>
<li>Measure repeat visits and track ROI directly</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;automation&#8221;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][vc_single_image image=&#8221;20719&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Automation&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;automation&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1634053990761{padding-bottom: 15px !important;}&#8221;]Keep in touch with customers and build your brand presence, without spending hours on marketing.
Use real customer behaviour to send highly targeted messages that keep customers engaged.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fsignature-pub-group%2F|title:Signature%20Pub%20Group&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]USE AUTOMATION TO:
<ul>
<li style="font-weight: 400;" aria-level="1">Send your offers at the right time to the right customers</li>
<li style="font-weight: 400;" aria-level="1">Build a connection with genuinely personalised messages</li>
<li style="font-weight: 400;" aria-level="1">Generate repeat visits and bookings without repeated marketing effort</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;upsell&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][rev_slider slidertitle=&#8221;Stories Marketing&#8221; alias=&#8221;slider-3&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Upsell&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;upsell&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187966021{padding-bottom: 15px !important;}&#8221;]Design and launch promotions in minutes, without the cost and wait for printers.
We would have statistics here around how hard it is to track response rates on fliers, but those stats don’t exist! Case in point&#8230;[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcocktail-embassy%2F|title:Cocktail%20Embassy&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]UPSELL FEATURES:
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279445758{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]

Marketing

Marketing your restaurant online is a lot easier said than done. In London alone there are a staggering 18,262 <a rel="noopener noreferrer" class="" href="/blog/press/how-wifi-can-help-boost-guest-reviews-of-your-venue" target="_blank">restaurants listed on TripAdvisor</a>. So, how do you ensure your business stands out from the crowd?







Working with restaurants across the UK, our friends over at <a class="" href="https://www.bigflavourmarketing.com/" target="_blank" rel="noopener noreferrer">Big Flavour</a> are a specialist digital marketing agency for the hospitality industry. They have put together a brief, but comprehensive guide for restaurant owners looking to market themselves online and ultimately get bums on seats.



So, without further ado, here&#8217;s a quick rundown on some of the most important DO&#8217;S and DON&#8217;TS to get your business off to a running start online:



<h4 class="wp-block-heading">DO&#8217;S</h4>



Ensure you have full ownership of your online assets. These include your domain name, your website, your business listing on Google and your social media accounts.



Take the time to respond to individual reviews on TripAdvisor and Google, <a rel="noopener noreferrer" href="https://www.stampede.ai/blog/importance-of-online-reviews" target="_blank">particularly if they are negative</a>. Potential customers are more likely to see past the negative review if you have taken the time to listen and respond in a fair and considered manner.



Invest in a professional photoshoot for both your food and your restaurant. These photos showcase the experience your customers have when dining with you and can be used across your website and social media.



Capture your customers’ data. For everyone that comes into your restaurant, it is important that you are able to <a class="" href="https://www.stampede.ai/blog/articles/wifi-marketing-connect-customers" target="_blank" rel="noopener noreferrer">gather email addresses via the Stampede portal</a> or by asking them to sign up by leaving their details after their meal. This allows you to encourage return custom and generate loyalty.



Offer your customers the ability to book via your website. People are more likely to book if all that is needed is a few mouse clicks.



Use social media to tell your restaurant’s story. Talk about your food and the inspiration behind it. Talk about your ingredients and where they have been sourced. Need inspiration? Watch this short Stampede success story from our friends over at <a href="https://www.tapaedinburgh.co.uk/" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">Tapa</a>.



<figure><iframe loading="lazy" src="//www.youtube.com/embed/hW9wAS0FQqM" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure>



Also, talk about your staff and the roles they play. This all gives potential customers a flavour of the experience you offer and helps set you apart from your competitors.



<h4 class="wp-block-heading">DON&#8217;TS</h4>



Rely on just a Facebook page to showcase your business online. This is no substitute for a well-built website.



Neglect your website. This is your virtual shop front and its content should be continually updated based on seasonality and your latest offers. It is therefore important that you have the ability to make these changes easily yourself.



Leave your website unoptimised. By adding relevant keywords to your website, you can ensure your website appears above your competitors in search engine rankings.



Use third party voucher websites, which demand substantial discounts and incur hefty commissions without offering the same discount to your existing database first (minus the commissions!). Sending out an offer via an email to your database of customers or a post on Facebook to your fans can help increase margins.



Forget to update opening hours across your website, Facebook page and Google business listing, especially around Christmas and New Year.



<h4 class="wp-block-heading">Last Words of Advice</h4>



If you&#8217;re still looking for a few words on how to run your restaurant business online, be sure to check our article on <a href="https://stampede.ai/blog/3-tips-for-growing-your-restaurant-business-with-wifi/">3 Tips for Growing Your Restaurant Business with WiFi.&nbsp;</a>



And last, but certainly not least, forget to check out <a rel="noopener noreferrer" href="https://www.bigflavourmarketing.com/" target="_blank">Big Flavour’s website</a> for more insights on how to market your restaurant online and get in touch if you want to find out more about how they can help your business.



And if you&#8217;re in the market for a quick, easy and painless way to market your restaurant business online, look no further than our Stampede <a href="https://stampede.ai/blog/how-does-wi-fi-marketing-work/">Guest WiFi</a> solution. With Stampede you can build marketing lists, send automated text or SMS messages, grow your customer base and <a href="https://stampede.ai/product/features/">much, much more</a>.



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

Marketing Your Restaurant Online – A Brief Guide to Getting Bums on Seats

<a href="https://stampede.ai/blog/a-guide-on-current-hotel-industry-challenges/">Marketing for hotels</a>, in the digital arena, needs your attention more than ever in 2020. Here we reveal the top hotel marketing trends you need to be aware of.







<h4 class="wp-block-heading" id="h-mobile-marketing">Mobile marketing</h4>



<a href="https://www.google.com/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwj3_YTZkfTlAhWnThUIHVZBAJ4QFjAAegQIARAC&amp;url=https%253A%252F%252Fwww.criteo.com%252Fwp-content%252Fuploads%252F2018%252F06%252FCriteo-Summer-Travel-2018.pdf&amp;usg=AOvVaw0B-3MhYFpr1h21ajjvM6bs">80%</a> of hotel room bookings are made from a mobile device. You need to make sure that potential guests can easily and speedily make their online booking with you.&nbsp;



You need to go further too. All of your marketing endeavours – from check-in to offers sent out in newsletters – need the functionality to work on a mobile device.&nbsp;



Don’t forget that your customer, perhaps more than any other, is on the move. Make it easy to reach this mobile customer.



<h4 class="wp-block-heading" id="h-wifi-marketing">WiFi marketing</h4>



Your guests want and expect free, fast and easy-to-use WiFi when they are staying with you. Most hotels now offer this.



However, most hotels are missing a trick when it comes to using <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">WiFi marketing</a> as a tool to reach your customers in a powerful way. From a customised splash screen reflecting your branding through to asking questions, segmenting customers, analysing data, providing offers and linking to social media, you can market effectively to customers when you provide them with WiFi. It’s really simple. 



<h4 class="wp-block-heading" id="h-marketing-personalisation">Marketing personalisation</h4>



Customers are expecting greater personalisation across the board. This applies to your marketing efforts too. You cannot take a one size fits all approach.&nbsp;



Using customer data, you need to personalise an individual’s experience. Using the WiFi marketing example once more, it is possible <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">to send personalised offers</a> based on unique data captured.



You can also personalise marketing through segmented email newsletter lists or use booking information and preferences to create on-site experiences which are personalised to them.



<h4 class="wp-block-heading" id="h-use-video">Use video</h4>



<a href="https://stampede.ai/blog/vertical-the-future-of-video-content-for-digital-marketing/">Video is a really powerful marketing tool</a>, especially in hotels where you can use it to show customers exactly what they can expect when staying with you in a way which is limited through photos.



<a href="https://www.smartinsights.com/digital-marketing-platforms/video-marketing/video-marketing-statistics-to-know/">Over half</a> of consumers will engage with a brand after viewing a video on social media. Look to Millennials and younger generations and it’s even more important.



<h4 class="wp-block-heading" id="h-booking-retargeting">Booking retargeting</h4>



As many as <a href="http://www.vizlly.com/blog-reduce-booking-abandonment/">81.6%</a> of hotel bookings are abandoned partway. If you retarget these customers, you stand a high chance of finalising the sale.



With the right technological tools, you can retarget these individuals across different marketing channels, for example on Facebook. This will get their attention back on you. Other ways of retargeting include on-screen prompts and paid search ads.



<h4 class="wp-block-heading" id="h-user-generated-content">User-generated content</h4>



User-generated content is that content which is shared by your guests, seemingly of their own desire to share. The single biggest part of this, for hotels, are <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/">reviews</a>. It can also apply if a guest mentions you in a blog or on social media.&nbsp;



User-generated content is invaluable in the hotel industry. Prospective guests will search for you online before they make a booking. They need a positive experience and when that positive experience comes from another guest, and not just your marketing department, that’s incredibly powerful.&nbsp;



Make it easy for your guests to leave a review or to post on social media by prompting them within your WiFi access page. Also, don’t forget to do things such as provide photo prompts and opportunities within your hotel, with clear hashtags and the chance to win something if they share.



<h4 class="wp-block-heading" id="h-influencer-marketing">Influencer marketing</h4>



There’s no escaping the <a href="https://hotelmarketingassociation.com/blog/influencer-marketing-hotelier/">importance of influencer marketing in the hotel industry</a>. By 2023, influencer marketing is predicted to be a <a href="https://influencermarketinghub.com/influencer-marketing-benchmark-report/">$21.1 billion</a> industry. <a href="https://www.bigcommerce.co.uk/blog/influencer-marketing-statistics/#10-most-important-influencer-marketing-statistics-for-2019">89%</a> say influencer marketing delivers the same or better ROI than other marketing channels. 



You can think of influencer marketing as the new ‘word-of-mouth’ method, but you get to reach a much bigger audience. The trick with influencer marketing is to ensure it is authentic and reflects the audience being targeted.



<h4 class="wp-block-heading" id="h-social-media-contests-and-give-aways">Social media contests and give-aways</h4>



You probably recognise the importance of your social media marketing, but do you specifically realise its marketing potential when it comes to offers, competitions and giveaways?&nbsp;



Enticing people to engage with your <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">brand through social media</a>, using offers, contests and give-aways get them viewing and sharing your brand and promoting loyalty to it. It’s a really effective way of boosting brand awareness.&nbsp;



It’s also a useful way of linking with other business, perhaps local partners offering an experience near your hotel, which will bring exposure to both of you.



The hotel industry is unforgiving to brands that don’t succeed to keep ahead of the curve. With the right hotel marketing strategies, you can make sure you meet the needs and trends of your changing customer and give them what they are looking for. This, in turn, will give you a competitive advantage, helping you to thrive in comparison with those hoteliers that don’t move forward. Many of these hotel marketing trends aren’t expensive, but they are worth it and will help you prosper going forward.

Top Marketing Trends in the Hotel Industry for 2020

Now Online – Highlands and Islands Airports

As hospitality marketers, you understand that a successful content strategy is key to getting your message out and engaging with potential customers.&nbsp;



But let&#8217;s face it, creating good content can take up time and energy. That’s where artificial intelligence (AI) comes in. AI has revolutionised the way and speed at which we create promotional and marketing content.



In this blog post, we&#8217;ll provide helpful tips for those seeking to use AI within their strategies for creating compelling content for their businesses.



<h2 class="wp-block-heading" id="h-5-clever-ways-to-use-ai-for-content-creation">5 clever ways to use AI for content creation</h2>



It can be overwhelming to keep up with the demands of a successful content marketing strategy. Luckily, there are a few ways to use AI to help alleviate some of that pressure.



<a href="https://openai.com/blog/chatgpt">ChatGPT</a>, <a href="https://www.copy.ai/">Copy.ai</a> and <a href="https://www.jasper.ai/">Jasper</a> are only a few examples of AI-powered language tools that can assist in generating content that is engaging and effective.&nbsp;



Hospitality operators can focus on other important tasks while still maintaining a strong online presence.



Here are 5 types of hospitality marketing content AI can generate for you:



<h4 class="wp-block-heading">1. Marketing Copy</h4>



The success of any marketing campaign stands and falls with the right subject line. AI can come up with a wide choice of subject lines for email campaigns and also headlines that are attention-grabbing and tailored to the target audience.



But it doesn&#8217;t stop there, AI can support the whole email content creation process. It provides marketers with inspiration and generates new ideas to fill up the pipe. Plus, by using a different tone of voice, it can iterate different versions that resonate with the customers.



In addition, hospitality marketers can also repurpose existing content quickly by using automatic summarisation or paraphrasing tools. These help convert long-form articles into shorter versions. An efficient way to create sharable content for social media posts, stories and videos.



<h4 class="wp-block-heading">2. Social Media Content</h4>



Social media managers as well can save time and reach a larger audience with AI-generated posts and captions. Whether it&#8217;s a basic post, a new product launch or a company announcement, AI can craft the perfect message that resonates with your followers. In case you’re running out of ideas, just ask AI for some input.



Additionally, AI ad copywriting can help generate high-quality ads that are tailored to the audience. Predictive technology optimises ads for clicks and conversions. This will increase conversion rates and ultimately drive sales.&nbsp;



<h4 class="wp-block-heading" id="h-3-seo-content">3. SEO content</h4>



To improve your website’s ranking on search engines, it is essential to produce content that perfectly matches your target audience&#8217;s search queries. However, identifying the right keywords and writing optimised content takes time and effort.



AI can analyse your target audience, search trends, and other key factors to suggest relevant keywords. Marketers can then use AI to generate high-quality and SEO-friendly content for their websites to boost traffic. So they get found more often by potential customers.



<h4 class="wp-block-heading" id="h-4-website-content">4. Website content</h4>



Hospitality marketers can also utilise AI content for other parts of their websites. For example to produce headlines and write engaging descriptions for their venue outlets and amenities.



Additionally, it speeds up the creation of time-limited landing pages to showcase offers for seasonal events like Christmas or Mother’s Day.



The result is content that is not only search engine optimised but also converting. This enhances the overall online presence and provides its customers with an exceptional user experience.



<h4 class="wp-block-heading" id="h-5-restaurant-menu">5. Restaurant menu</h4>



Gone are the days of bland and unimaginative menu descriptions. Every restaurant menu is an opportunity to create an unforgettable experience for customers, and AI is there to support you.



AI allows for unique and enticing descriptions of dishes, highlighting the flavours and textures that diners can expect. Not only that, but it also makes it quicker and easier to update menus whenever needed.



And for special events or seasonal menus, AI can assist in creating the perfect copy to capture the spirit of the occasion.



<h2 class="wp-block-heading" id="h-3-tips-for-writing-better-prompts-with-ai">3 Tips for writing better prompts with AI</h2>



Writing prompts are an integral part of using AI. It&#8217;s important to make sure they are well-crafted so that you get the desired output.



Here are three tips for writing better prompts with AI:&nbsp;



<ul class="wp-block-list">
<li>Be clear and concise. Write instructions specifically for the AI to follow and avoid ambiguity.&nbsp;</li>



<li>Use simple and straightforward language. AI has a hard time understanding figures of speech, idioms and complex sentence structures.</li>



<li>Test and iterate the prompts. Keep on revising them until you get the desired results.</li>
</ul>



Example prompt: act as a restaurant marketer who is promoting his newly launched summer menu and suggest 4 promotional email messages to send out to their loyal customers.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



AI has huge potential to provide hospitality marketers with a variety of time-saving content creation capabilities depending on their individual needs.&nbsp;



With AI, they can create more engaging and personalised experiences for guests. But also improve search rankings, reduce costs and generate various pieces of content better content faster.



Furthermore, as technology advances, AI will continue to get smarter. This means hospitality marketers should always be ready to stay on top of the latest trends and use these developments in AI to their advantage.



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.

How To Speed Up Content Creation With AI In Hospitality

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; bg_color=&#8221;#16183f&#8221; font_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243; font_color=&#8221;#ffffff&#8221;][fildisi_single_image image=&#8221;20711&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181704414{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Bring more customers back&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;business&#8221;][vc_custom_heading text=&#8221;Gain more loyal customers faster with reliable digital stamp cards. Rewarding for them, and your business.&#8221; font_container=&#8221;tag:h5|font_size:25%20px|text_align:left|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626177209391{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626192711727{margin-bottom: 20px !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1626177015441{margin-top: 15px !important;margin-bottom: 10px !important;}&#8221;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#18183f&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20715&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627316312427{margin-top: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;How it works&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626361496546{margin-right: 10% !important;}&#8221;][vc_custom_heading text=&#8221;Stampede loyalty is a paperless stamp card-style system. You set the reward and number of stamps needed to claim.
Your customers download the Stampede Loyalty app which keeps all their cards in one place.
There are multiple ways for customers to stamp their digital cards: by logging in to your WiFi, scanning a QR code or tapping an NFC tag unique to your venue.&#8221; font_container=&#8221;tag:h5|font_size:16%20px|text_align:left|color:%23333333|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626367444155{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626362631408{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fatis-food%2F|title:atis&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;WHY GO DIGITAL:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626367457308{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#1f2888&#8243;][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_column_text text_style=&#8221;leader-text&#8221; css=&#8221;.vc_custom_1642004626202{padding-top: 20px !important;}&#8221;]
<h4 style="text-align: left;">Pricing starts from £40 per month, per venue. </h4>
[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626189667052{margin-bottom: 20px !important;}&#8221;][vc_column_inner][fildisi_button button_text=&#8221;FIND OUT MORE&#8221; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extralarge&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fpricing%2F&#8221; button_class=&#8221;arrow-button&#8221; el_class=&#8221;text-button&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;business&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20714&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your business&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626183401206{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626368621527{margin-right: 10% !important;}&#8221;]Loyalty programs and rewards are a proven way to encourage customers to return and build a lasting relationship with your brand.
Repeat customers spend up to 67% more than first-time customers and cost significantly less to acquire.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626362589704{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363545522{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #ffffff !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;BUSINESS BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449656425{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>Requires no staff training</li>
<li>Simple and fast to set up</li>
<li>Easiest way to bring customers back more often</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;customers&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20713&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your customers&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626188300679{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626188450679{margin-right: 10% !important;padding-bottom: 20px !important;}&#8221;]A digital stamp card loyalty system delivers the experience customers desire: an uncomplicated way to get rewards from the restaurants, cafes and businesses they already love, just by visiting more often.
With Stampede, all your return customers automatically get issued with a digital stamp card, they just have to download the 100% free app to use it.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626180225028{margin-bottom: 20px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get The App&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Floyalty-app%2F|title:Loyalty%20App|target:_blank&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;CUSTOMER BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449721552{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>All cards in one app, and always on hand</li>
<li>They never miss a stamp with 3 ways to get them</li>
<li>They earn great rewards, set by you</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
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