COVID-19 has crippled the hospitality sector. Pubs, clubs, hotels and restaurants are taking advantage of the final days of lockdown to prepare for a welcome reopening.
Marketing Manager, Jamie Ward, based at the extremely popular “The Yard” bar and nightclub, is leaving nothing to chance. As all good business owners recognise it costs significantly more to acquire a new customer than to turn an existing customer into a loyal one.
“There’s a lot of competition for people’s leisure time and disposable income; we have to make every night an unforgettable one – for all the right reasons. WiFi is an essential part of the overall customer experience, from the fundamental business operations like processing payments through to safe and secure WiFi for our guests,” commented Jamie.
With more than one venue, The Yard has standardised business operations across all its clubs, including the networking infrastructure. As part of the plan to minimise IT overheads and provide off-premise access, the team invested in TP-Link Omada cloud-managed access points. Configured and optimised via a browser or app Jamie ensures maximum business uptime, especially during critical trading hours.
Combining hospitality growth technology Stampede with the Omada platform, The Yard has created a large, permission-based, organic customer database and used the Stampede captive portal solution to gather meaningful customer insights.
Jamie commented, “We have been nurturing our customer database during lockdown to make sure that we’re front of mind as THE place to go when doors reopen. Stampede is very intuitive, giving us the opportunity to easily build targeted communications to key customer groups rather than using a spray and pray approach.”