Lane7 Logo
Case Study
Lane 7 Group
Growing fast with the right technology in place

Over 100,000 New Customer Records

Growing their database rapidly with additional data capture.


95% Opt In Rate to Marketing

A compliant and engaged customer database to support marketing efforts.

£26k Email Marketing ROI

A time-saving and intelligent marketing tool.

£65k SMS Marketing ROI

Bringing more customers back more often.

> 100,000

new customer records collected, with full GDPR compliance


of customers opt-in to marketing

> £26,000

return on email marketing investment

> £65,000

return on SMS marketing investment

Find out how Stampede can grow your business.


Recently ranked 46th in the Sunday Times 100 Fastest Private Growing Companies, Lane7 are dominating their area of the hospitality industry. They currently operate 13 entertainment bars and venues across the UK with more planned to open in the near future. 

From bowling to table tennis, arcade games, beer pong, darts and classic American pool tables their bars make for seriously memorable nights out. There are also plans to expand on the existing concept with new activities such as mini-golf.

During the first lockdown, the team at Lane7 used the downtime to upgrade their systems and processes to help accelerate their future growth.

Growing with Stampede

Lane7 venues utilise Stampede’s guest WiFi and captive portal to grow their contact database. By delivering a 94.8% opt-in rate, their database has grown by several thousand swiftly and safely even with limitations on opening during 2020.

Before using Stampede their online booking system was the main source of collecting customer contact details. Most bookings at Lane7 are for multiple guests, but they were only able to take the bookers’ contacts details.

Now they can gather the details and contact nearly all customers thanks to Stampede’s guest WiFi solution. 

With a larger contact database, Lane7 can gather more customer feedback, as well as launch bigger marketing campaigns to generate repeat bookings via email and SMS. Their first SMS campaign sent through Stampede saw a 17% return-to-venue rate.

Additional feedback contributes to their growth by enhancing their online reputation and organic conversions as a result. As word-of-mouth spreads digitally, they generate additional demand and bookings. More feedback helps them spot areas to improve quickly.

A final bonus of having a larger contact database is ensuring they get the maximum value from their reviews system, Feed-It-Back.

“The platform is really easy to navigate around, helping us to work intuitively without having to constantly ask for help. It took us no time at all to find our feet!”

Emma Luke-Ward – Digital Marketing Manager, Lane7 Group

Why Stampede?

“On top of the extra data capture, the ease of use also drew us to Stampede,” says Emma, Head of Sales and Marketing. “The platform is really easy to navigate around, helping us to work intuitively without having to constantly ask for help. It took us no time at all to find our feet!”

“I present reports monthly and it only takes a couple of minutes to get what I need in Stampede.”

“We’re also looking forward to the future prospects of working with Stampede. It’s a product that will continue to improve with new features and we are really excited to have technology like that in place at Lane7”

Implementing a high-performance set of technologies has enabled Lane7 to grow quickly, with data-driven insight and marketing – regardless of the complications 2020 brought to hospitality. 

They can reliably look at expanding their number of venues, knowing the technology in place will ensure success at every new site.

We’re looking forward to being part of Lane7’s journey and wish them all the best with their new openings.

Find out how Stampede can grow your business.
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