Straight after implementing the Stampede Guest WiFi solution they were “collecting much more data, much quicker”, as Oliver explains and adds “it has given us a one-stop shop to both capture data and to run marketing from it.”
Now, 18 months later, their database has grown massively to nearly 50k customers which they can segment to build tailored marketing campaigns and foster customer loyalty.
In addition, Oliver mentions that “repeat customers will be automatically recognised when they use the WiFi so they don’t have to log in each time they visit the venue”. By doing so the Stampede Guest WiFi has also improved their customer experience.
Besides using Stampede to facilitate their data capture, First Restaurant Group is also using Stampede Reviews. With this feature, they can congregate all reviews from major platforms for both restaurants conveniently in one place.
Oliver commented that “it’s also very good at the way a review is automatically triggered once people leave, we really like that part about it.” With the automated feedback request, they can save time for what previously has been a manual task, and get more reviews than before too.