As well as using the data collected to send out marketing campaigns to its customers, such as the launch of a voucher scheme during the first lockdown, Cocktail Embassy also utilises Stampede’s stamp collecting app to encourage customer loyalty.
“Customers collect a stamp when they come to the venue. Once customers collect seven stamps they can get a free cocktail,” Deniss explains. “It’s a very quick process and people are really happy with the app.”
Cocktail Embassy also uses Stampede’s Reviews feature, which is integrated with Tripadvisor, to ensure their online reputation remains strong.
“Once our customers leave the venue, it [Stampede’s system] sends them an email asking them to rate their visit. What’s good about Stampede, is that if someone wants to send us a negative rating, we can contact them and ask them how we can improve and ask if they want to talk to us”.
When he began looking for a company to provide a guest Wi-Fi service which would enable him to collect customer data, Deniss admits he did consider other companies as well as Stampede. It was the customer service Stampede offered which initially attracted him.
“I like working with companies who actually talk to people. Because Stampede were fairly small, they would listen and they would evolve with customer needs. If you work with a massive company, a lot of things get lost in translation. With Stampede, you are actually speaking with the person that programs the technology”.