For Birdhouse London, Stampede stood out as a platform that could do everything they needed whilst also helping them to realise their brand and marketing ambitions. That’s why they chose it as their new CRM and marketing tool in place of Mailchimp.
Lottie adds: “Stampede is great for me with managing the marketing for two venues, I needed something that is quick. I really like to work with it on a daily basis. So for me, it has been a godsend.”
Birdhouse London is now able to effectively promote its venues in an interesting and aesthetically pleasing way to a huge amount of people “[This] has really helped with awareness of our events.”
Lottie also explains: “The satisfying thing that I see now is a lot of bookings on the back of the newsletter.” This is thanks to Stampede’s ability to show real-world conversions on the back of digital campaigns, in a way that other platforms struggle with.
Having all their data in one place, allows Lottie to better segment their audiences, resulting in improved email design too. Emails can be tailored to suit the audience they are intended for, which leads to higher open rates and ultimately: more bookings.
In addition, Birdhouse London is also using automated campaigns to save them time. For example, when customers subscribe to their newsletter online, an automated email is sent with a free margarita offer. This helps convert online visitors to paying customers without manual efforts by the team.
According to Lottie, the overall customer experience is much better now too. “The ease at which customers can book based on the emails is great. I also think it’s more enjoyable to look through a newsletter that we’re sending nowadays than what we were sending a year ago.”