# Stampede Docs > A hospitality platform built on a single, identity-resolved record per guest. Operations runs the venue, Experience reaches the guest, the Guest Profile is what they both read and write, and the AI Assistant cuts across all three. ## Overview - [Stampede Docs](/docs): The platform in one page — pillars, reference, and how everything fits together. - [About Stampede](/ai-information): Structured facts about the platform — what it is, what it does, who it is for, and key integrations. ## Pillars - [Guest Operations](/docs/platform/operations): The team-facing surface — every tool the operator uses to keep the floor moving. Bookings, reviews, marketing, Wi-Fi, hardware, orders, loyalty admin. - [Guest Experience](/docs/platform/experience): The guest-facing surface — what the public sees, taps, opens, and reads. Loyalty cards, Wi-Fi splash, booking pages, comms, gift cards. - [Guest Profile](/docs/platform/guest-profile): One unified record per guest, with all their history pulled together. It’s the single source both your team and your guests draw from — everything else builds on it. - [AI Assistant](/docs/platform/ai-assistant): The assistant that reads the profile and writes back to it. Scoring, drafting, conversational queries — all over the same record. ## Guest Operations pages - [Bookings](/docs/operations/bookings): The diary, the booking widget, and the back-of-house management for table reservations. - [Walk-ins](/docs/operations/walk-ins): Capture the guests who arrive without a booking — the moment they walk in. - [Tables & floor plan](/docs/operations/tables): The floor plan editor — what tables you have, how big a party they seat, and how a booking attaches to them. - [Orders & POS spend](/docs/operations/orders): Order capture, item-level spend, and the link from a guest to every penny they’ve put across the counter. - [Reviews](/docs/operations/reviews): Reviews from Google, TripAdvisor and Facebook in one inbox — with AI-drafted replies your team approves before they post. - [Marketing](/docs/operations/marketing): Build an audience, write the campaign, schedule the send — one console for all your guest marketing. - [Wi-Fi](/docs/operations/wifi): Set up your guest Wi-Fi sign-in, design the splash screen, and turn every connection into a recognised visit. - [Hardware](/docs/operations/hardware): Wi-Fi access points, EPOS integrations, printers. The on-prem footprint that captures the signal. - [Loyalty (admin)](/docs/operations/loyalty-admin): Stamp scheme configuration, redemption admin, tier rules — the back-of-house view of the loyalty programme. ## Guest Experience pages - [Loyalty cards](/docs/experience/loyalty): The guest-facing loyalty experience — wallet pass, stamp mechanics, redemption flow. - [Wi-Fi splash](/docs/experience/wifi-splash): The captive portal a guest sees on connecting. Brand, sign-up fields, post-connect actions. - [Booking pages](/docs/experience/booking-pages): The public-facing booking journey — branded, SEO-indexed per venue, deposits and pre-orders inline. - [Gift cards](/docs/experience/gift-cards): Digital gift card purchase and redemption — guest-facing flow on the venue’s domain. - [Email & SMS](/docs/experience/email-sms): What guests receive in their inbox — transactional and marketing. - [Review requests](/docs/experience/review-prompts): The prompt sent to guests post-visit — venue-branded and AI-prepared. - [Automated journeys](/docs/experience/journeys): Multi-step comms flows triggered by guest state — birthday, post-visit, win-back, anniversary. ## Guest Profile pages - [Identity resolution](/docs/guest-profile/identity): How a phone number, an email and a Wi-Fi sign-in all come together as one guest — matched on facts, never guesswork. - [Segments](/docs/guest-profile/segments): Saved groups of guests — ready to message, automate against, or report on. - [Tags](/docs/guest-profile/tags): Labels you put on a guest — VIP, Regular, Coeliac — so the whole team sees them at a glance. - [AI-derived fields](/docs/guest-profile/ai-fields): Predictions Stampede works out for each guest — like how likely they are to come back, and what they’re worth over time. - [GDPR posture](/docs/guest-profile/gdpr): Erasing a guest, exporting their data, and how long records are kept — built in, not bolted on. - [Schema explorer](/docs/guest-profile/schema-explorer): An interactive map of everything Stampede can hold about a guest, a venue and your business — click anything to see it in full. - [Relationships](/docs/guest-profile/relationships): How everything about a guest connects — visits, bookings, orders, the people they dine with — shown as one picture. ## AI Assistant pages - [Ask the assistant](/docs/ai/ask): Talk to your data in plain English — ask a question, get a ready-made guest list back. - [Review responses](/docs/ai/reviews): AI-drafted replies to inbound reviews, in the venue’s tone of voice. - [Campaign drafts](/docs/ai/campaigns): AI-drafted email and SMS in the venue’s brand voice, grounded in real profile state. - [Predictions](/docs/ai/predictions): Forward-looking predictions for each guest — when they’ll next visit, how likely they are to lapse, and what they’re worth over time. - [How grounding works](/docs/ai/grounding): What the assistant reads, what it cannot read, and how it cites its sources. - [Audit log](/docs/ai/audit): Every AI action — who, what, when, what changed. ## Docs · Marketing - [How audiences work](/docs/audiences/how-audiences-work): An audience is a live group of guests built from conditions over their profiles. Guests move in and out automatically as their behaviour changes. - [How forms work](/docs/forms/how-forms-work): Build a branded sign-up form, share it wherever guests are, and every submission creates or updates a guest profile, tagged and consented, ready for your marketing. - [How it works](/docs/email-sms/how-it-works): Send branded emails and short text messages to a targeted audience of opted-in guests, and see who opened, clicked and booked as a result. - [How workflows work](/docs/workflows/how-workflows-work): A workflow automates a multi-step guest journey: started by an event, branched by what the guest does, and measured end to end. - [What is a Stampede guest profile](/docs/guest-profiles/what-is-a-stampede-guest-profile): Every interaction a guest has with a venue lands on one profile. That profile is the unit of marketing: the thing audiences query, workflows target and reports attribute to. - [Building a form](/docs/forms/building-a-form): Toggle on the contact details you want, add custom questions for anything specific, and ask for marketing consent as part of the form. - [Building an audience](/docs/audiences/building-an-audience): Build an audience by stacking conditions over the guest profile, or start from a quick-start recipe, and preview exactly who is in it before you send. - [Email campaigns](/docs/email-sms/email-campaigns): Build branded emails with a drag-and-drop editor and ready-made templates, target an audience, and track opens, clicks and booking impact. - [Triggers](/docs/workflows/triggers): A workflow begins when something happens: a booking is made, a birthday is coming up, a guest connects to the Wi-Fi, or a guest enters an audience. - [What feeds a profile](/docs/guest-profiles/what-feeds-a-profile): Each connected part of the platform writes to the profile automatically, so it stays current without a manual import. - [Actions, waits and branching](/docs/workflows/actions-waits-and-branching): Between the trigger and the outcome, a workflow sends messages, waits, and branches on how the guest responds. - [Consent and channel eligibility](/docs/audiences/consent-and-channel-eligibility): An audience only ever reaches guests who have agreed to be contacted, and only by the channel they agreed to. - [Publishing and embedding](/docs/forms/publishing-and-embedding): A form is live at its own link the moment you create it, and the same form can be embedded on your own website. - [SMS campaigns](/docs/email-sms/sms-campaigns): Short branded text messages suit time-sensitive offers, reminders and win-backs, sent to guests who opted in to text. - [Visit and spend history](/docs/guest-profiles/visit-and-spend-history): The profile keeps a running picture of how often a guest visits, when they last came in, and what they have spent. - [Submissions, consent and follow-up](/docs/forms/submissions-consent-and-follow-up): Every submission is captured with its consent, lands on your guest records, and can be routed to your inbox for a reply. - [Tags and inbox handoff](/docs/workflows/tags-and-inbox-handoff): A workflow can tag guests as they progress, and hand a guest to a human by opening a conversation in the inbox. - [Tags and segments](/docs/guest-profiles/tags-and-segments): Tag guests to label VIPs, regulars or anyone you want to treat differently, and search and filter to find exactly the people you want. - [Templates, targeting and personalisation](/docs/email-sms/templates-targeting-and-personalisation): Reuse good-looking emails, target the right guests, and personalise from the profile so a send fits each recipient. - [Using audiences](/docs/audiences/using-audiences): Audiences are the targeting layer for outbound: email and SMS campaigns, workflows, and exports. - [Building and managing](/docs/workflows/building-and-managing): Workflows are built, paused and edited by the venue in a visual drag-and-drop flow, with step metrics to see what is working. - [Consent and permissions](/docs/guest-profiles/consent-and-permissions): The profile records whether a guest has agreed to hear from the venue, by email and by text, and only opted-in guests are reachable by the marketing tools. - [Delivery, tracking and consent](/docs/email-sms/delivery-tracking-and-consent): Sends go only to guests who opted in, deliver from a verified address, and report opens, clicks and the bookings that followed. ## Docs · Operations - [How enquiries and events work](/docs/enquiries-events/how-enquiries-and-events-work): A pipeline for private hire and large groups: capture an enquiry with all its details, track it to confirmation, and set up events guests can book or register interest in. - [How reporting works](/docs/analytics-reports/how-reporting-works): Reporting consolidates bookings, payments, Wi-Fi, reviews, loyalty and campaign outcomes, with roll-ups across a group and breakdowns per venue. - [How the inbox works](/docs/unified-inbox/how-the-inbox-works): The unified inbox collects guest messages from different channels into one shared place, shows each as a conversation, and links every exchange to the guest’s profile. - [What the agentic harness is](/docs/agentic-harness/what-the-agentic-harness-is): The agentic harness lets a trusted AI assistant carry out real tasks in a venue’s system, not just talk about them, always inside the venue’s own rules and permissions. - [Available actions](/docs/agentic-harness/available-actions): The harness reads and analyses your connected data, builds reports and dashboards as shareable artifacts, and drafts setup and content for you to approve. - [Bookings and covers](/docs/analytics-reports/bookings-and-covers): See bookings and covers over any period, broken down by day, time and source, so quiet and busy patterns stand out. - [Capturing and tracking an enquiry](/docs/enquiries-events/capturing-and-tracking-an-enquiry): Capture a large or bespoke request with all its details in one place, then track it through clear stages so nothing stalls. - [Channels and conversations](/docs/unified-inbox/channels-and-conversations): Messages from every channel are gathered into one queue and threaded as conversations, so staff work from a single place. - [Marketing and attribution](/docs/analytics-reports/marketing-and-attribution): See who opened, clicked and came back from a campaign, and attribute the bookings and visits that followed to the sends and workflows that drove them. - [Ownership, activity log and inbox link](/docs/enquiries-events/ownership-activity-log-and-inbox-link): Every enquiry has an owner, a following team, a full activity log, and a link to its conversation in the inbox, so accountability is clear. - [Rules, permissions and scope](/docs/agentic-harness/rules-permissions-and-scope): An assistant only acts with proper permission, and everything it does stays inside the venue’s own availability checks and limits. - [Team handling, assignment and status](/docs/unified-inbox/team-handling-assignment-and-status): Any team member can pick up and reply to a conversation, and each one is open or closed with unread flagged, so the queue keeps moving and nothing slips. - [Estate and multi-venue behaviour](/docs/agentic-harness/estate-and-multi-venue-behaviour): The harness can work across a single venue or a whole group, so an assistant can answer and act for the estate. - [Guest behaviour and cohorts](/docs/analytics-reports/guest-behaviour-and-cohorts): Track new versus returning guests, how often they come back, and follow a retention cohort over time to see who keeps coming back. - [Links to bookings, enquiries and the profile](/docs/unified-inbox/links-to-bookings-enquiries-and-the-profile): Each conversation is connected to the guest’s profile and to related bookings and enquiries, so a message sits alongside its context. - [Setting up events](/docs/enquiries-events/setting-up-events): Set up an event with its own menu, deposit, party-size limits and capacity, and take deposits on events and larger bookings. - [Custom reports and exports](/docs/analytics-reports/custom-reports-and-exports): Arrange the widgets you care about into a saved dashboard, export module reports to CSV, and read a per-venue snapshot for any period. - [Enquiry-only events](/docs/enquiries-events/enquiry-only-events): Run an event where guests register their interest rather than book instantly, so the team can qualify and confirm each request. ## Docs · Guest Experience - [How it works](/docs/payos/how-it-works): Stampede ties in-venue payments to the guest. Staff take payment at the table on a Square Terminal, booked guests can order ahead, and every transaction lands on the guest profile. - [How it works](/docs/reviews/how-it-works): Reviews asks guests for a review after a visit, keeps unhappy feedback private, pulls your Google reviews into one inbox, and drafts replies in your brand voice for the team to approve. - [How it works](/docs/loyalty-and-rewards/how-it-works): Guests join a loyalty scheme in seconds from their phone, with no app to install, then earn and redeem rewards that follow them across every venue in the group. - [How it works](/docs/guest-wifi/how-it-works): Guest Wi-Fi is the top of the funnel for guest marketing. Anyone who connects is captured, with consent, into the unified guest profile and becomes reachable in campaigns, workflows and loyalty. - [How it works](/docs/table-bookings/how-it-works): Stampede runs the whole diary from one model. A booking is a party, a time and a set of tables, and every reservation writes back to the guest profile. - [Availability and turn times](/docs/table-bookings/availability-and-turn-times): Availability is calculated, not a fixed grid. Slots come from your hours, durations, turn times and table capacity, so guests only see times you can seat. - [Order and pay at the table](/docs/payos/order-and-pay-at-the-table): In venue, staff take the order and payment at the table on a Square Terminal. Booked guests can also order ahead and pay before they arrive. - [Programme types](/docs/loyalty-and-rewards/programme-types): Points is the primary way a Stampede scheme rewards repeat custom, shaped by earning modes. Venue and organisation memberships and surprise-and-delight rewards sit alongside it as alternatives. - [Review requests and routing](/docs/reviews/review-requests-and-routing): A branded email invites guests to review after a visit, and guests are routed by their rating, so happy guests reach a public site and unhappy ones reach you privately first. - [The welcome screen and sign-in](/docs/guest-wifi/the-welcome-screen-and-sign-in): The welcome screen is fully branded, so the first impression of the venue’s Wi-Fi reinforces the brand, and it can double as a live marketing surface. - [Booking types and events](/docs/table-bookings/booking-types-and-events): Two things shape the rules of a booking. A booking type is your everyday service. An event is a dated override for a specific occasion. - [Data capture, consent and the profile](/docs/guest-wifi/data-capture-consent-and-the-profile): Capturing guest data lawfully is what turns Wi-Fi into a marketing asset rather than a liability. The sign-in follows consent best practice and writes straight to the guest profile. - [Earning rules and expiry](/docs/loyalty-and-rewards/earning-rules-and-expiry): The venue controls exactly how points are earned and what they are worth, and sets validity windows on the rewards and vouchers guests can claim. - [Monitoring and the unified inbox](/docs/reviews/monitoring-and-the-unified-inbox): Your Google reviews and the reviews guests leave with you directly land in one feedback inbox, tagged by source, rating and sentiment, so nothing is missed. - [The live table view](/docs/payos/the-live-table-view): Staff see a live feed of orders grouped by table, updating in real time as orders are placed and paid. - [Bills, splitting and settling](/docs/payos/bills-splitting-and-settling): In venue, staff settle the bill on a Square Terminal. When a group orders ahead of a booking, each guest can pay their own share. - [Deposits, pre-orders and charges](/docs/table-bookings/deposits-and-pre-orders): Protect covers with a deposit taken up front or a cancellation charge held against the card, and let guests pre-order from a menu before they arrive. - [Rewards, vouchers and redemption](/docs/loyalty-and-rewards/rewards-vouchers-and-redemption): Guests claim from a menu of rewards, from a free item to money off, delivered digitally and redeemed at the till by QR or code. - [Sentiment and themes](/docs/reviews/sentiment-and-themes): Every review is scored for sentiment and the words guests use most are surfaced, so a service issue shows up before it drags the rating down. - [Sessions and returning guests](/docs/guest-wifi/sessions-and-returning-guests): Recognising returning devices keeps sign-in effortless for regulars while still counting every visit, and turns sign-in data into footfall and retention insight. - [AI replies, resolution and competitors](/docs/reviews/ai-replies-and-resolution): Replies are drafted in your brand voice for the team to approve, unhappy feedback is kept private to resolve, and nearby competitors are tracked for comparison. - [Digital wallet passes](/docs/loyalty-and-rewards/digital-wallet-passes): The loyalty card is added to the guest’s Apple or Google Wallet, so their balance and member QR are always to hand without an app. - [Floor plan, tables and the diary](/docs/table-bookings/floor-plan-and-tables): Set up areas, tables and combinations so availability is accurate, then run the live day planner to seat and progress bookings as service flows. - [Links to profile, bookings and loyalty](/docs/payos/links-to-profile-bookings-and-loyalty): Payments connect to the guest profile, to bookings and to loyalty, so in-venue spend becomes something you can act on. - [SNAPguard](/docs/guest-wifi/snapguard): SNAPguard is the managed gateway that runs guest Wi-Fi. Stampede provisions and monitors it remotely, so the network stays reliable and the venue does not need a network engineer on site. - [Automated rewards and enrolment](/docs/loyalty-and-rewards/automated-rewards-and-enrolment): Guests can be brought into the programme without a separate sign-up, and points can be awarded automatically off connected activity. - [Competitor analysis](/docs/reviews/competitor-analysis): Track nearby venues by their Google listing and compare their ratings, review pace and what guests praise or complain about against your own. - [Networks and traffic](/docs/guest-wifi/networks-and-traffic): SNAPguard runs the venue’s networks from one place, separates guest traffic from the venue’s own, and controls how much bandwidth each network takes. - [Walk-ins, waitlist and enquiries](/docs/table-bookings/walk-ins-waitlist-and-enquiries): Not every guest books online. Several intake paths cover the rest, and all of them land in the same diary. ## Case Studies · Pizza Pilgrims - [Pizza Pilgrims](/docs/case-studies/pizza-pilgrims) ## Case Studies · The Coal Exchange Hotel - [The Coal Exchange Hotel](/docs/case-studies/the-coal-exchange-hotel) ## Case Studies · The Trattoria & Bar Group - [The Trattoria & Bar Group](/docs/case-studies/the-trattoria-and-bar-group) ## Case Studies · Butta Burger - [Butta Burger](/docs/case-studies/butta-burger) ## Case Studies · Zindiya Streatery & Bar - [Zindiya Streatery & Bar](/docs/case-studies/zindiya-streatery-bar) ## Case Studies · Society Manchester - [Society Manchester](/docs/case-studies/society-manchester) ## Case Studies · Lane7 Group - [Lane7 Group](/docs/case-studies/lane7-group) ## Case Studies · Montpeliers Group - [Montpeliers Group](/docs/case-studies/montpeliers-group) ## Case Studies · Great British Inns - [Great British Inns](/docs/case-studies/great-british-inns) ## Case Studies · Best Western Premier Mount Pleasant Hotel - [Best Western Premier Mount Pleasant Hotel](/docs/case-studies/best-western-premier-mount-pleasant-hotel) ## Case Studies · CRU Holdings - [CRU Holdings](/docs/case-studies/cru-holdings) ## Reference - [Schema](/docs/platform/schema): Every entity, every field, every relationship. - [Tags](/docs/platform/tags): The taxonomy that connects pages and entities. - [Glossary](/docs/platform/glossary): Plain-language definitions for the core nouns. - [Changelog](/docs/platform/changelog): What shipped, when, and why. ## Comparisons - [Compare Stampede](/compare): Index of every Stampede versus competitor comparison, grouped by product area. - [Stampede vs SevenRooms](/compare/stampede-vs-sevenrooms): Table bookings. An enterprise reservations, guest CRM and marketing platform, popular with hotels, casinos and large restaurant groups. Feature by feature, pricing, and migration, sourced and verified July 2026. - [Stampede vs ResDiary](/compare/stampede-vs-resdiary): Table bookings. A commission-free restaurant reservations and table-management platform, now part of The Access Group. Feature by feature, pricing, and migration, sourced and verified July 2026. - [Stampede vs DesignMyNight](/compare/stampede-vs-designmynight): Table bookings. Collins, the booking and venue-management software behind the DesignMyNight discovery marketplace, part of The Access Group. Feature by feature, pricing, and migration, sourced and verified July 2026. - [Stampede vs OpenTable](/compare/stampede-vs-opentable): Table bookings. A restaurant reservation platform and diner marketplace owned by Booking Holdings, charging a subscription plus a fee per cover on network bookings. Feature by feature, pricing, and migration, sourced and verified July 2026. - [Stampede vs Purple](/compare/stampede-vs-purple): Guest Wi-Fi. A guest Wi-Fi, captive-portal and location-analytics platform used across retail, hospitality, stadia and more. Feature by feature, pricing, and migration, sourced and verified July 2026. - [Stampede vs Captive WiFi](/compare/stampede-vs-captive-wifi): Guest Wi-Fi. A UK hospitality guest-Wi-Fi platform that captures guests at the portal and syncs the data into your other tools. Feature by feature, pricing, and migration, sourced and verified July 2026. - [Stampede vs Airship](/compare/stampede-vs-airship): Marketing and CRM. A UK hospitality CRM and email/SMS marketing platform (airship.co.uk), sister to the Toggle gift-card product. Feature by feature, pricing, and migration, sourced and verified July 2026. - [Stampede vs Mailchimp](/compare/stampede-vs-mailchimp): Marketing and CRM. A general-purpose email and marketing platform (Intuit Mailchimp), built for broad small-business and e-commerce marketing. Feature by feature, pricing, and migration, sourced and verified July 2026. - [Stampede vs Klaviyo](/compare/stampede-vs-klaviyo): Marketing and CRM. An e-commerce email, SMS and automation platform (a self-described "B2C CRM"), built for online stores on Shopify and similar. Feature by feature, pricing, and migration, sourced and verified July 2026. - [Stampede vs 1-2-5 Insights](/compare/stampede-vs-125-insights): Reviews. A UK hospitality guest-experience insights and online-reputation platform: surveys, review aggregation, sentiment and benchmarking. Feature by feature, pricing, and migration, sourced and verified July 2026.