# Stampede Docs > A hospitality platform built on a single, identity-resolved record per guest. Operations runs the venue, Experience reaches the guest, the Guest Profile is what they both read and write, and the AI Assistant cuts across all three. ## Overview - [Stampede Docs](/docs): The platform in one page — pillars, reference, and how everything fits together. - [About Stampede](/docs/ai-instructions): Structured facts about the platform — what it is, what it does, who it is for, and key integrations. - [Full site text](/llms-full.txt): The marketing site as one markdown file, with every product page, comparison and FAQ in full. - [Structured facts](/facts.json): Company details, proof figures, modules, integrations and pricing model as JSON. ## Product - [Ordering](/ordering): Guests scan the table, order from your live Square menu and pay by card. Every order reaches the till with its table and lands on one guest profile you own. - [Table bookings](/table-bookings): A fully branded booking experience with deposits, pre-orders and enquiries built in. Every booking lands on the live floor and feeds one guest profile you own. - [Guest Wi-Fi](/guest-wifi): A branded guest Wi-Fi that turns every walk-in into an opt-in contact, feeding one guest profile you own. A guest connects on your page and opts in as they do. - [Square (PayOS)](/square): Stampede syncs both ways with Square. Every bill lands on a guest profile you own, rewards redeem at the till, and bookings, menus and invoices stay in step. - [Apps that work with Square, compared](/square/apps): Which booking, guest Wi-Fi, marketing and loyalty tools connect to a Square till, and how far: one way, two way or not at all. Every cell sourced and dated. - [Email and SMS marketing](/email-sms): Email and SMS sent to the right guests, and measured to real bookings. Compose the message, send it, and see what it did in covers, not just opens. - [Reviews](/reviews): Google reviews pulled in, replied to in your brand voice, and every unhappy guest heard privately first, on the same profile as everything else you know. - [Loyalty and rewards](/loyalty-and-rewards): A digital loyalty card that lives in their phone, earns points as they spend, and turns regulars into guests you own. Apple and Google Wallet, no app download. - [Guest profiles](/guest-profiles): Every booking, Wi-Fi login, order and review lands on one guest record that builds itself. Owned by you, and the one truth your marketing and service share. ## Who it is for - [Restaurants](/restaurants): Group bookings, deposits and pre-orders for restaurants on Square. Allergens reach the floor, the bill lands on the guest and every visit builds one profile. - [Pubs and bars](/pubs-and-bars): Guest Wi-Fi that captures walk-ins, app-free loyalty at the Square till, ticketed events and table ordering for rounds. Built for pubs and bars on Square. - [Hotels](/hotels): Turn hotel guest Wi-Fi into restaurant and bar covers. Residents, table bookings and Square spend land on one guest profile you own, with no per-cover fees. - [Hospitality groups](/groups): Run every business and venue in your group from one Stampede login. Estate reporting venue by venue, role-based access, and each business on its own Square. - [Is Stampede right for you?](/is-stampede-right-for-you): An honest guide to who Stampede suits and who it does not. Multi-site groups and Square venues, yes. A café that only needs a stamp card, probably not. ## Buying - [Pricing](/pricing): One flat price per venue for the whole Stampede platform, with no per-cover fees. We size the right setup to your estate on one call. Join 2,500+ UK venues. - [Customer stories](/success-stories): Sankey's, ART Hospitality and Howies, in their own numbers. - [Feature log](/feature-log): Every release, dated, as it ships. - [Newsroom](/newsroom): Stampede news in date order: press releases, awards and the biggest product releases, each linked to the full story, with the press contact and media pack. ## Pillars - [Guest Operations](/docs/platform/operations): The team-facing surface — every tool the operator uses to keep the floor moving. Bookings, reviews, marketing, Wi-Fi, hardware, orders, loyalty admin. - [Guest Experience](/docs/platform/experience): The guest-facing surface — what the public sees, taps, opens, and reads. Loyalty cards, Wi-Fi splash, booking pages, comms, gift cards. - [Guest Profile](/docs/platform/guest-profile): One unified record per guest, with all their history pulled together. It’s the single source both your team and your guests draw from — everything else builds on it. - [AI Assistant](/docs/platform/ai-assistant): The assistant that reads the profile and writes back to it. Scoring, drafting, conversational queries — all over the same record. ## Guest Operations pages - [Bookings](/docs/operations/bookings): The diary, the booking widget, and the back-of-house management for table reservations. - [Walk-ins](/docs/operations/walk-ins): Capture the guests who arrive without a booking — the moment they walk in. - [Orders & POS spend](/docs/operations/orders): Order capture, item-level spend, and the link from a guest to every penny they’ve put across the counter. - [Reviews](/docs/operations/reviews): Reviews from Google, TripAdvisor and Facebook in one inbox — with AI-drafted replies your team approves before they post. - [Marketing](/docs/operations/marketing): Build an audience, write the campaign, schedule the send — one console for all your guest marketing. - [Wi-Fi](/docs/operations/wifi): Set up your guest Wi-Fi sign-in, design the splash screen, and turn every connection into a recognised visit. - [Hardware](/docs/operations/hardware): Wi-Fi access points, EPOS integrations, printers. The on-prem footprint that captures the signal. - [Loyalty (admin)](/docs/operations/loyalty-admin): Stamp scheme configuration, redemption admin, tier rules — the back-of-house view of the loyalty programme. ## Guest Experience pages - [Loyalty cards](/docs/experience/loyalty): The guest-facing loyalty experience — wallet pass, stamp mechanics, redemption flow. - [Wi-Fi splash](/docs/experience/wifi-splash): The captive portal a guest sees on connecting. Brand, sign-up fields, post-connect actions. - [Booking pages](/docs/experience/booking-pages): The public-facing booking journey — branded, SEO-indexed per venue, deposits and pre-orders inline. - [Gift cards](/docs/experience/gift-cards): Digital gift card purchase and redemption — guest-facing flow on the venue’s domain. - [Review requests](/docs/experience/review-prompts): The prompt sent to guests post-visit — venue-branded and AI-prepared. - [Automated journeys](/docs/experience/journeys): Multi-step comms flows triggered by guest state — birthday, post-visit, win-back, anniversary. - [Voice AI](/docs/experience/ai-voice): An AI receptionist on the venue's phone line. It answers instantly, checks live availability, and books straight into the day planner. ## Guest Profile pages - [Identity resolution](/docs/guest-profile/identity): How a phone number, an email and a Wi-Fi sign-in all come together as one guest — matched on facts, never guesswork. - [Segments](/docs/guest-profile/segments): Saved groups of guests — ready to message, automate against, or report on. - [Tags](/docs/guest-profile/tags): Labels you put on a guest — VIP, Regular, Coeliac — so the whole team sees them at a glance. - [AI-derived fields](/docs/guest-profile/ai-fields): Predictions Stampede works out for each guest — like how likely they are to come back, and what they’re worth over time. - [GDPR posture](/docs/guest-profile/gdpr): Erasing a guest, exporting their data, and how long records are kept — built in, not bolted on. - [Schema explorer](/docs/guest-profile/schema-explorer): An interactive map of everything Stampede can hold about a guest, a venue and your business — click anything to see it in full. - [Relationships](/docs/guest-profile/relationships): How everything about a guest connects — visits, bookings, orders, the people they dine with — shown as one picture. ## AI Assistant pages - [Ask the assistant](/docs/ai/ask): Talk to your data in plain English — ask a question, get a ready-made guest list back. - [Review responses](/docs/ai/reviews): AI-drafted replies to inbound reviews, in the venue’s tone of voice. - [Campaign drafts](/docs/ai/campaigns): AI-drafted email and SMS in the venue’s brand voice, grounded in real profile state. - [Predictions](/docs/ai/predictions): Forward-looking predictions for each guest — when they’ll next visit, how likely they are to lapse, and what they’re worth over time. - [How grounding works](/docs/ai/grounding): What the assistant reads, what it cannot read, and how it cites its sources. - [Audit log](/docs/ai/audit): Every AI action — who, what, when, what changed. ## Docs · Marketing - [How audiences work](/docs/audiences/how-audiences-work): An audience is a live group of guests built from conditions over their profiles. Guests move in and out automatically as their behaviour changes. - [How forms work](/docs/forms/how-forms-work): Build a branded sign-up form, share it wherever guests are, and every submission creates or updates a guest profile, tagged and consented, ready for your marketing. - [How it works](/docs/email-sms/how-it-works): Send branded emails and short text messages to a targeted audience of opted-in guests, and see who opened, clicked and booked as a result. - [How workflows work](/docs/workflows/how-workflows-work): A workflow automates a multi-step guest journey: started by an event, branched by what the guest does, and measured end to end. - [What is a Stampede guest profile](/docs/guest-profiles/what-is-a-stampede-guest-profile): Every interaction a guest has with a venue lands on one profile. That profile is the unit of marketing: the thing audiences query, workflows target and reports attribute to. - [Building a form](/docs/forms/building-a-form): Toggle on the contact details you want, add custom questions for anything specific, and ask for marketing consent as part of the form. - [Building an audience](/docs/audiences/building-an-audience): Build an audience by stacking conditions over the guest profile, or start from a quick-start recipe, and preview exactly who is in it before you send. - [Email campaigns](/docs/email-sms/email-campaigns): Build branded emails with a drag-and-drop editor and ready-made templates, target an audience, and track opens, clicks and booking impact. - [Triggers](/docs/workflows/triggers): A workflow begins when something happens: a booking is made, a birthday is coming up, a guest connects to the Wi-Fi, or a guest enters an audience. - [What feeds a profile](/docs/guest-profiles/what-feeds-a-profile): Each connected part of the platform writes to the profile automatically, so it stays current without a manual import. - [Actions, waits and branching](/docs/workflows/actions-waits-and-branching): Between the trigger and the outcome, a workflow sends messages, waits, and branches on how the guest responds. - [Consent and channel eligibility](/docs/audiences/consent-and-channel-eligibility): An audience only ever reaches guests who have agreed to be contacted, and only by the channel they agreed to. - [Publishing and embedding](/docs/forms/publishing-and-embedding): A form is live at its own link the moment you create it, and the same form can be embedded on your own website. - [SMS campaigns](/docs/email-sms/sms-campaigns): Short branded text messages suit time-sensitive offers, reminders and win-backs, sent to guests who opted in to text. - [Visit and spend history](/docs/guest-profiles/visit-and-spend-history): The profile keeps a running picture of how often a guest visits, when they last came in, and what they have spent. - [Submissions, consent and follow-up](/docs/forms/submissions-consent-and-follow-up): Every submission is captured with its consent, lands on your guest records, and can be routed to your inbox for a reply. - [Tags and inbox handoff](/docs/workflows/tags-and-inbox-handoff): A workflow can tag guests as they progress, and hand a guest to a human by opening a conversation in the inbox. - [Tags and segments](/docs/guest-profiles/tags-and-segments): Tag guests to label VIPs, regulars or anyone you want to treat differently, and search and filter to find exactly the people you want. - [Templates, targeting and personalisation](/docs/email-sms/templates-targeting-and-personalisation): Reuse good-looking emails, target the right guests, and personalise from the profile so a send fits each recipient. - [Using audiences](/docs/audiences/using-audiences): Audiences are the targeting layer for outbound: email and SMS campaigns, workflows, and exports. - [Building and managing](/docs/workflows/building-and-managing): Workflows are built, paused and edited by the venue in a visual drag-and-drop flow, with step metrics to see what is working. - [Consent and permissions](/docs/guest-profiles/consent-and-permissions): The profile records whether a guest has agreed to hear from the venue, by email and by text, and only opted-in guests are reachable by the marketing tools. - [Delivery, tracking and consent](/docs/email-sms/delivery-tracking-and-consent): Sends go only to guests who opted in, deliver from a verified address, and report opens, clicks and the bookings that followed. ## Docs · Operations - [How enquiries and events work](/docs/enquiries-events/how-enquiries-and-events-work): A pipeline for private hire and large groups: capture an enquiry with all its details, track it to confirmation, and set up events guests can book or register interest in. - [How reporting works](/docs/analytics-reports/how-reporting-works): Reporting consolidates bookings, payments, Wi-Fi, reviews, loyalty and campaign outcomes, with roll-ups across a group and breakdowns per venue. - [How the inbox works](/docs/unified-inbox/how-the-inbox-works): The unified inbox collects guest messages from different channels into one shared place, shows each as a conversation, and links every exchange to the guest’s profile. - [What the agentic harness is](/docs/agentic-harness/what-the-agentic-harness-is): The agentic harness lets a trusted AI assistant carry out real tasks in a venue’s system, not just talk about them, always inside the venue’s own rules and permissions. - [Available actions](/docs/agentic-harness/available-actions): The harness reads and analyses your connected data, builds reports and dashboards as shareable artifacts, and drafts setup and content for you to approve. - [Bookings and covers](/docs/analytics-reports/bookings-and-covers): See bookings and covers over any period, broken down by day, time and source, so quiet and busy patterns stand out. - [Capturing and tracking an enquiry](/docs/enquiries-events/capturing-and-tracking-an-enquiry): Capture a large or bespoke request with all its details in one place, then track it through clear stages so nothing stalls. - [Channels and conversations](/docs/unified-inbox/channels-and-conversations): Messages from every channel are gathered into one queue and threaded as conversations, so staff work from a single place. - [Marketing and attribution](/docs/analytics-reports/marketing-and-attribution): See who opened, clicked and came back from a campaign, and attribute the bookings and visits that followed to the sends and workflows that drove them. - [Ownership, activity log and inbox link](/docs/enquiries-events/ownership-activity-log-and-inbox-link): Every enquiry has an owner, a following team, a full activity log, and a link to its conversation in the inbox, so accountability is clear. - [Rules, permissions and scope](/docs/agentic-harness/rules-permissions-and-scope): An assistant only acts with proper permission, and everything it does stays inside the venue’s own availability checks and limits. - [Team handling, assignment and status](/docs/unified-inbox/team-handling-assignment-and-status): Any team member can pick up and reply to a conversation, and each one is open or closed with unread flagged, so the queue keeps moving and nothing slips. - [Estate and multi-venue behaviour](/docs/agentic-harness/estate-and-multi-venue-behaviour): The harness can work across a single venue or a whole group, so an assistant can answer and act for the estate. - [Guest behaviour and cohorts](/docs/analytics-reports/guest-behaviour-and-cohorts): Track new versus returning guests, how often they come back, and follow a retention cohort over time to see who keeps coming back. - [Links to bookings, enquiries and the profile](/docs/unified-inbox/links-to-bookings-enquiries-and-the-profile): Each conversation is connected to the guest’s profile and to related bookings and enquiries, so a message sits alongside its context. - [Setting up events](/docs/enquiries-events/setting-up-events): Set up an event with its own menu, deposit, party-size limits and capacity, and take deposits on events and larger bookings. - [Custom reports and exports](/docs/analytics-reports/custom-reports-and-exports): Arrange the widgets you care about into a saved dashboard, export module reports to CSV, and read a per-venue snapshot for any period. - [Enquiry-only events](/docs/enquiries-events/enquiry-only-events): Run an event where guests register their interest rather than book instantly, so the team can qualify and confirm each request. ## Docs · Guest Experience - [How it works](/docs/table-bookings/how-it-works): Stampede runs the whole diary from one model. A booking is a party, a time and a set of tables, and every reservation writes back to the guest profile. - [How it works](/docs/payos/how-it-works): Stampede ties in-venue payments to the guest. Staff take payment at the table on a Square Terminal, booked guests can order ahead, and every transaction lands on the guest profile. - [How it works](/docs/reviews/how-it-works): Reviews asks guests for a review after a visit, keeps unhappy feedback private, pulls your Google reviews into one inbox, and drafts replies in your brand voice for the team to approve. - [How it works](/docs/loyalty-and-rewards/how-it-works): Guests join a loyalty scheme in seconds from their phone, with no app to install, then earn and redeem rewards that follow them across every venue in the group. - [How it works](/docs/guest-wifi/how-it-works): Guest Wi-Fi is the top of the funnel for guest marketing. Anyone who connects is captured, with consent, into the unified guest profile and becomes reachable in campaigns, workflows and loyalty. - [Availability and turn times](/docs/table-bookings/availability-and-turn-times): Availability is calculated, not a fixed grid. Slots come from your hours, durations, turn times and table capacity, so guests only see times you can seat. - [Order and pay at the table](/docs/payos/order-and-pay-at-the-table): In venue, staff take the order and payment at the table on a Square Terminal. Booked guests can also order ahead and pay before they arrive. - [Programme types](/docs/loyalty-and-rewards/programme-types): Points is the primary way a Stampede scheme rewards repeat custom, shaped by earning modes. Venue and organisation memberships and surprise-and-delight rewards sit alongside it as alternatives. - [Review requests and routing](/docs/reviews/review-requests-and-routing): A branded email invites guests to review after a visit, and guests are routed by their rating, so happy guests reach a public site and unhappy ones reach you privately first. - [The welcome screen and sign-in](/docs/guest-wifi/the-welcome-screen-and-sign-in): The welcome screen is fully branded, so the first impression of the venue’s Wi-Fi reinforces the brand, and it can double as a live marketing surface. - [Booking types and events](/docs/table-bookings/booking-types-and-events): Two things shape the rules of a booking. A booking type is your everyday service. An event is a dated override for a specific occasion. - [Data capture, consent and the profile](/docs/guest-wifi/data-capture-consent-and-the-profile): Capturing guest data lawfully is what turns Wi-Fi into a marketing asset rather than a liability. The sign-in follows consent best practice and writes straight to the guest profile. - [Earning rules and expiry](/docs/loyalty-and-rewards/earning-rules-and-expiry): The venue controls exactly how points are earned and what they are worth, and sets validity windows on the rewards and vouchers guests can claim. - [Monitoring and the unified inbox](/docs/reviews/monitoring-and-the-unified-inbox): Your Google reviews and the reviews guests leave with you directly land in one feedback inbox, tagged by source, rating and sentiment, so nothing is missed. - [The live table view](/docs/payos/the-live-table-view): Staff see a live feed of orders grouped by table, updating in real time as orders are placed and paid. - [Bills, splitting and settling](/docs/payos/bills-splitting-and-settling): In venue, staff settle the bill on a Square Terminal. When a group orders ahead of a booking, each guest can pay their own share. - [Deposits, pre-orders and charges](/docs/table-bookings/deposits-and-pre-orders): Protect covers with a deposit taken up front or a cancellation charge held against the card, and let guests pre-order from a menu before they arrive. - [Rewards, vouchers and redemption](/docs/loyalty-and-rewards/rewards-vouchers-and-redemption): Guests claim from a menu of rewards, from a free item to money off, delivered digitally and redeemed at the till by QR or code. - [Sentiment and themes](/docs/reviews/sentiment-and-themes): Every review is scored for sentiment and the words guests use most are surfaced, so a service issue shows up before it drags the rating down. - [Sessions and returning guests](/docs/guest-wifi/sessions-and-returning-guests): Recognising returning devices keeps sign-in effortless for regulars while still counting every visit, and turns sign-in data into footfall and retention insight. - [AI replies, resolution and competitors](/docs/reviews/ai-replies-and-resolution): Replies are drafted in your brand voice for the team to approve, unhappy feedback is kept private to resolve, and nearby competitors are tracked for comparison. - [Digital wallet passes](/docs/loyalty-and-rewards/digital-wallet-passes): The loyalty card is added to the guest’s Apple or Google Wallet, so their balance and member QR are always to hand without an app. - [Floor plan, tables and the diary](/docs/table-bookings/floor-plan-and-tables): Set up areas, tables and combinations so availability is accurate, then run the live day planner to seat and progress bookings as service flows. - [Links to profile, bookings and loyalty](/docs/payos/links-to-profile-bookings-and-loyalty): Payments connect to the guest profile, to bookings and to loyalty, so in-venue spend becomes something you can act on. - [SNAPguard](/docs/guest-wifi/snapguard): SNAPguard is the managed gateway that runs guest Wi-Fi. Stampede provisions and monitors it remotely, so the network stays reliable and the venue does not need a network engineer on site. - [Automated rewards and enrolment](/docs/loyalty-and-rewards/automated-rewards-and-enrolment): Guests can be brought into the programme without a separate sign-up, and points can be awarded automatically off connected activity. - [Competitor analysis](/docs/reviews/competitor-analysis): Track nearby venues by their Google listing and compare their ratings, review pace and what guests praise or complain about against your own. - [Networks and traffic](/docs/guest-wifi/networks-and-traffic): SNAPguard runs the venue’s networks from one place, separates guest traffic from the venue’s own, and controls how much bandwidth each network takes. - [Walk-ins, waitlist and enquiries](/docs/table-bookings/walk-ins-waitlist-and-enquiries): Not every guest books online. Several intake paths cover the rest, and all of them land in the same diary. ## Reference - [Hospitality glossary](/glossary): Plain-English definitions of the terms UK hospitality software uses, from unified guest profiles and no-show deposits to two-way POS integrations. - [AI phone host](/glossary/ai-phone-host): An AI phone host is software that answers a venue’s phone calls when the team cannot, holding a natural spoken conversation with the caller. - [Booking page](/glossary/booking-page): A booking page is a web page where guests reserve a table directly with a venue, carrying its branding, photos and booking options. - [Captive portal](/glossary/captive-portal): A captive portal is the web page a guest sees when they join a public Wi-Fi network, before they are allowed onto the internet. - [Covers](/glossary/covers): Covers are the number of guests a restaurant, pub or hotel serves, counted per person rather than per table or per booking, so a table of four is four covers. - [Digital loyalty card](/glossary/digital-loyalty-card): A digital loyalty card is a stamp card or points card on a guest’s phone, in a wallet app or a venue’s own app. - [First-party guest data](/glossary/first-party-guest-data): First-party guest data is information a hospitality business collects directly from its own guests, through bookings, Wi-Fi, orders, loyalty and sign-up forms, rather than buying it or renting access from a third party. - [Guest data ownership](/glossary/guest-data-ownership): Guest data ownership means a hospitality business holds and controls the contact details, visit history and consent records of its own guests, rather than a booking platform or marketplace keeping them. - [Guest segmentation](/glossary/guest-segmentation): Guest segmentation is the practice of dividing a venue’s guest list into groups based on behaviour and attributes, such as how recently they visited, when their birthday falls, where they live or what they told you. - [Guest Wi-Fi marketing](/glossary/guest-wifi-marketing): Guest Wi-Fi marketing is the practice of using a venue’s free public Wi-Fi to collect guest contact details and marketing consent, then using that data to reach those guests again. - [Hospitality CRM](/glossary/hospitality-crm): A hospitality CRM, or guest CRM, is customer relationship management software built for restaurants, pubs, bars and hotels. - [Marketing consent](/glossary/marketing-consent): Marketing consent is a person’s clear, freely given agreement to receive marketing, recorded so it can be shown later. - [No-show deposit](/glossary/no-show-deposit): A no-show deposit is a payment a restaurant or venue takes when a guest books, held against the reservation and kept or charged if the guest fails to turn up or cancels too late. - [No-show rate](/glossary/no-show-rate): A no-show rate is the percentage of reservations, or booked covers, where the guest neither arrived nor cancelled. - [Order and pay at table](/glossary/order-and-pay-at-table): Order and pay at table, often called QR ordering, lets guests scan a code on the table, browse the menu on their phone, order and pay by card without waiting for a server. - [Per-cover fee](/glossary/per-cover-fee): A per-cover fee is a charge a booking platform takes for each diner seated through a reservation, rather than a fixed subscription. - [Point of sale (POS)](/glossary/point-of-sale): A point of sale, or POS, is the till system a hospitality business uses to take orders and payments, software on a terminal or tablet with card readers. - [Pre-order](/glossary/pre-order): A pre-order is food and drink a guest chooses before they arrive, usually when they book or in the days before their visit. - [Private hire enquiry](/glossary/private-hire-enquiry): A private hire enquiry is a request from a guest to book a private dining room, an area or a whole venue for a party, celebration or corporate event. - [Repeat visit rate](/glossary/repeat-visit-rate): A repeat visit rate is the share of a venue’s guests who return after their first visit within a chosen period. - [Review management](/glossary/review-management): Review management is the process of monitoring, requesting and replying to the online reviews a business receives, such as those on Google. - [Table management](/glossary/table-management): Table management is the software a venue uses to plan and run its floor: which tables exist, how they combine, and which bookings and walk-ins sit where across a service. - [Two-way POS integration](/glossary/two-way-pos-integration): A two-way POS integration is a connection between a point-of-sale system and another platform in which data flows in both directions. - [Unified guest profile](/glossary/unified-guest-profile): A unified guest profile is a single record per guest that combines everything a hospitality business knows about them, from bookings and orders to Wi-Fi logins, reviews and loyalty activity. - [Walk-in](/glossary/walk-in): A walk-in is a guest who arrives at a restaurant, pub or bar without a reservation and is seated or served on the spot. - [Wallet pass](/glossary/wallet-pass): A wallet pass is a digital card stored in a phone’s built-in wallet app, such as Apple Wallet or Google Wallet, alongside boarding passes and bank cards. - [Wi-Fi opt-in rate](/glossary/wifi-opt-in-rate): A Wi-Fi opt-in rate is the percentage of guests who agree to receive marketing when they log in to a venue’s guest Wi-Fi. - [Win-back journey](/glossary/win-back-journey): A win-back journey is an automated series of messages sent to guests who have not returned for a while, or who cancelled, designed to bring them back. - [Schema](/docs/platform/schema): Every entity, every field, every relationship. - [Tags](/docs/platform/tags): The taxonomy that connects pages and entities. - [Glossary](/docs/platform/glossary): Plain-language definitions for the core nouns. - [Changelog](/docs/platform/changelog): What shipped, when, and why. ## Comparisons - [Compare Stampede](/compare): Index of every Stampede versus competitor comparison, grouped by product area. - [Stampede vs SevenRooms](/compare/stampede-vs-sevenrooms): Table bookings. An enterprise reservations, guest CRM and marketing platform, popular with hotels, casinos and large restaurant groups. Feature by feature, pricing, and migration, sourced and verified September 2026. - [Stampede vs ResDiary](/compare/stampede-vs-resdiary): Table bookings. A commission-free restaurant reservations and table-management platform, now part of The Access Group. Feature by feature, pricing, and migration, sourced and verified September 2026. - [Stampede vs DesignMyNight](/compare/stampede-vs-designmynight): Table bookings. Collins, the booking and venue-management software behind the DesignMyNight discovery marketplace, part of The Access Group. Feature by feature, pricing, and migration, sourced and verified September 2026. - [Stampede vs OpenTable](/compare/stampede-vs-opentable): Table bookings. A restaurant reservation platform and diner marketplace owned by Booking Holdings. Feature by feature, pricing, and migration, sourced and verified September 2026. - [Stampede vs TheFork Manager](/compare/stampede-vs-thefork): Table bookings. The venue software behind TheFork, a European restaurant booking marketplace, with a fee on bookings its network sends you. Feature by feature, pricing, and migration, sourced and verified September 2026. - [Stampede vs Eat App](/compare/stampede-vs-eat-app): Table bookings. A restaurant reservations, table-management and guest CRM platform with published monthly plans, with major offices in the UAE, the US and India. Feature by feature, pricing, and migration, sourced and verified September 2026. - [Stampede vs Tabology](/compare/stampede-vs-tabology): Table bookings. An iPad EPOS for pubs, bars and restaurants, with bookings, loyalty and campaigns on its higher plans. Feature by feature, pricing, and migration, sourced and verified September 2026. - [Stampede vs resOS](/compare/stampede-vs-resos): Table bookings. An online booking and table management system for restaurants, cafés and bars, priced by monthly booking count with paid add-ons. Feature by feature, pricing, and migration, sourced and verified September 2026. - [Stampede vs Dojo Bookings](/compare/stampede-vs-dojo-bookings): Table bookings. The booking, virtual queue and diner app product from Dojo, the UK card payments company, sold alongside Dojo card processing. Feature by feature, pricing, and migration, sourced and verified September 2026. - [Stampede vs me&u](/compare/stampede-vs-meandu): Table bookings. An Australian QR order-and-pay platform for hospitality, which has added a new reservations product. Feature by feature, pricing, and migration, sourced and verified September 2026. - [Stampede vs Favouritetable](/compare/stampede-vs-favourite-table): Table bookings. A restaurant booking system and consumer listing site, sold in five tiers from a capped free plan to FT Ultimo. Feature by feature, pricing, and migration, sourced and verified September 2026. - [Stampede vs TableSense](/compare/stampede-vs-tablesense): Table bookings. A booking, table management and pre-order platform for independent restaurants, bars and cafés. Feature by feature, pricing, and migration, sourced and verified September 2026. - [Stampede vs liveRES](/compare/stampede-vs-liveres): Table bookings. The restaurant booking and table management system Zonal acquired in 2015, now sold as Zonal Bookings inside the Zonal EPoS ecosystem. Feature by feature, pricing, and migration, sourced and verified September 2026. - [Stampede vs Purple](/compare/stampede-vs-purple): Guest Wi-Fi. A guest Wi-Fi, captive-portal and location-analytics platform used across retail, hospitality, stadia and more. Feature by feature, pricing, and migration, sourced and verified September 2026. - [Stampede vs Captive WiFi](/compare/stampede-vs-captive-wifi): Guest Wi-Fi. A UK hospitality guest-Wi-Fi platform that captures guests at the portal and syncs the data into your other tools. Feature by feature, pricing, and migration, sourced and verified September 2026. - [Stampede vs Beambox](/compare/stampede-vs-beambox): Guest Wi-Fi. A guest Wi-Fi marketing platform for small venues, with a branded login, email and review prompts. Feature by feature, pricing, and migration, sourced and verified September 2026. - [Stampede vs Wireless Social](/compare/stampede-vs-wireless-social): Guest Wi-Fi. A UK guest Wi-Fi and analytics platform for hospitality that captures guest data and feeds it into CRM and marketing tools. Feature by feature, pricing, and migration, sourced and verified September 2026. - [Stampede vs Airship](/compare/stampede-vs-airship): Marketing and CRM. A UK hospitality CRM and email marketing platform (airship.co.uk), sister to the Toggle gift-card product. Feature by feature, pricing, and migration, sourced and verified September 2026. - [Stampede vs Mailchimp](/compare/stampede-vs-mailchimp): Marketing and CRM. A general-purpose email and marketing platform (Intuit Mailchimp), built for broad small-business and e-commerce marketing. Feature by feature, pricing, and migration, sourced and verified September 2026. - [Stampede vs Klaviyo](/compare/stampede-vs-klaviyo): Marketing and CRM. An e-commerce email and automation platform (a self-described "B2C CRM"), built for online stores on Shopify and similar. Feature by feature, pricing, and migration, sourced and verified September 2026. - [Stampede vs Acteol](/compare/stampede-vs-acteol): Marketing and CRM. A UK hospitality CRM and marketing platform (Acteol SE and Acteol Atreemo), sold by The Access Group. Feature by feature, pricing, and migration, sourced and verified September 2026. - [Stampede vs Toast](/compare/stampede-vs-toast): Marketing and CRM. A US point-of-sale company whose reservations, marketing and loyalty tools are sold as add-ons to the Toast till, Toast hardware and Toast payments. Feature by feature, pricing, and migration, sourced and verified September 2026. - [Stampede vs Como](/compare/stampede-vs-como): Loyalty and rewards. A customer engagement and loyalty platform (Como Sense) for food and drink and retail chains, built around a branded app. Feature by feature, pricing, and migration, sourced and verified September 2026. - [Stampede vs Stamp Me](/compare/stampede-vs-stamp-me): Loyalty and rewards. A digital stamp card app for small businesses, where customers collect stamps in the Stamp Me app. Feature by feature, pricing, and migration, sourced and verified September 2026. - [Stampede vs Leat](/compare/stampede-vs-leat): Loyalty and rewards. A loyalty, gift card and voucher platform for hospitality and retail, from the company behind Piggy, priced on monthly token bundles. Feature by feature, pricing, and migration, sourced and verified September 2026. - [Stampede vs 1-2-5 Insights](/compare/stampede-vs-125-insights): Reviews. A UK hospitality guest-experience insights and online-reputation platform (125 Data & Insights, formerly Feed It Back): surveys, review aggregation, sentiment and benchmarking. Feature by feature, pricing, and migration, sourced and verified September 2026. - [Stampede vs HGEM](/compare/stampede-vs-hgem): Reviews. A UK hospitality guest-experience measurement business: mystery audits, feedback surveys, review management and dish ratings, reported in its Hub. Feature by feature, pricing, and migration, sourced and verified September 2026. - [Stampede vs Reputation](/compare/stampede-vs-reputation): Reviews. A US enterprise reputation management platform (reputation.com), sold per location across many industries. Feature by feature, pricing, and migration, sourced and verified September 2026. - [Stampede vs Birdeye](/compare/stampede-vs-birdeye): Reviews. A US reputation and marketing platform sold across many industries, from dental and automotive to restaurants. Feature by feature, pricing, and migration, sourced and verified September 2026.