Yesterday we published an article in The Morning Advertiser about collecting customer data, and how reopened pubs, bars and restaurants around the world have been doing it.
If you missed it you can read the article in full here.
We spent some time researching how other countries’ approached data collection for track and trace. Our aim was to prepare for if and when the U.K. Government asked hospitality to do something similar to the other parts of the world. What was the reception by the public and the industry in countries like New Zealand, Germany and the USA?
Our research also gave us a view of the possible future outcomes of data collection programs. It will be interesting to see if the UK mirrors any of these effects in the next few weeks. Will there be news stories about data privacy incidents as in New Zealand?
This article also takes a look at the practical implications. What methods of data collection worked best in other countries? There’s a short review of the pros and cons of the most commonly considered methods that will hopefully clear up any issues around collecting contact details.
If you’ve got more questions about collecting data and how it might work for your business, then get in touch and we’d be happy to talk it through.