20 Mother’s Day Marketing Ideas to Ramp Up Revenue

The countdown to one of the biggest days for hospitality is on. Mother’s Day is coming up end of the month! Time to promote your Mother’s Day marketing offers.

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Customers are keen to get out and about again. Make the most out of it and create a special day for your customers, whether this is in your venue or through your at-home offers.

Also, consider collaboration opportunities with local suppliers for flowers/seeds, chocolate, wine, etc. to offer an all-in-one Mother’s Day package deal. 

How to promote your Mother’s Day offers

Use the full breadth of your marketing channels to get your offers out there. Best practice before you get started with Mother’s Day communications is to give your audience a chance to opt-out early on, as not everyone wants to receive them.

Email and SMS marketing is your best bet to promote any pre-bookings. Adding some free extras will make your offers even more attractive. And don’t forget to schedule a last-minute sales booster campaign the week before to fill in any empty spaces.

Social media contests are also great at creating more awareness of your offers. Re-creation and throwback photo competitions (tag to win) are fun ways to engage with your audience. 

In addition, a simple pop-up or banner on your website, featuring your offers will help you attract even more customers.

Pro tip – tools like Canva come with a wide range of ready-to-use Mother’s Day templates that will help you save some time creating your email campaigns, banners and social posts.

10 In-venue ideas

Create a memorable experience and get inspired by some of our in-venue ideas.

• Offer classes – cooking/baking, cocktails, flower arrangement, pottery
• Run a mother and child event (including adult children!)
• Treat grandmas with a free drink or dessert
• Get kids involved with some crafty activities
• Host a charity event – raffle with prizes to win
• Hire a photographer or photo booth
• Put some live music on
• Create a dedicated mum’s food/drinks special 
• Offer a themed afternoon tea
• Come up with a full on family Sunday lunch offer – including kids treats

10 E-commerce ideas

E-commerce sales at this time can make a big contribution to your revenue. Include links to your online shop on your socials and in your emails to make it easy for customers to order. Check out this article on how to set up a successful e-commerce page.

Here are some extra revenue ideas to tap into.

• Full at-home experience – meal-box for brunch/afternoon tea with drinks and decoration
• Breakfast-in-bed box
• Family cook-at-home kits
• Baking kits for kids
• Dessert-only box with flowers
• Luxurious picnic hamper
• “Treat your mum” gift hamper
• Personalised gift cards with extra add-ons
• “Me time” voucher for a mum’s night out
• Double loyalty points for online orders

Mother’s Day marketing content ready but not sure how to set up your email campaign? Get in touch with one of our team who are happy to help.